UPPER SADDLE RIVER, N.J.--(BUSINESS WIRE)--With a renowned design heritage spanning over 90 years, Braun Household continues to drive innovation for the home by designing modern powerful, durable and multi-functional kitchen appliances that allow consumers to prepare meals with ease. Braun products truly enable home cooks the ability to conquer the expected and create the unexpected in the kitchen.
Braun Household announced this month the availability of the latest addition to its suite of hand blenders, the NEW MultiQuick 9, which comes with a complete collection of attachments that can transform the powerful hand blender into a bevy of food prep tools. Unveiled at this year’s International Home + Housewares Show in Chicago, the MultiQuick 9 is designed with the world’s first ACTIVEBlade Technology, which ensures the blender’s effortless blending capability and is equipped with a 700w motor that offers greater speed, power and precision during food prep.
“We have already received such an overwhelming response to the new MultiQuick 9 at the retail level,” said Mike Prager, De’Longhi Group NA’s President and CEO. “This next generation technology-driven hand blender packs speed, power, and optimal performance – reinvigorating the market and giving home cooks a dynamic and innovative kitchen tool that will elevate their culinary experience.”
Power and Precision
The Braun MultiQuick 9 Hand Blender features ACTIVEBlade Technology, which consists of a flexible shaft that moves the blade up and down, effortlessly chopping nuts, coconut, ginger, pineapples, dark chocolate or any other hard-to-cut ingredient with more power and complete precision. This groundbreaking innovation gives you more flavorful, smoother results with no unwanted pieces and requires up to 40% less effort when compared to traditional blending shafts.*
The high-powered German-engineered 700w motor is evenly balanced for power and long-lasting durability. And the patented POWERBell™ Plus blade system features an extra milling blade, which provides more slices per rotation, blending large pieces of food more easily.
Like its predecessor, the MultiQuick 7, the new MultiQuick 9 also has the innovative patented SmartSpeed technology that allows you to intuitively adjust the speed and power of the hand blender without stopping, using the unique soft-grip trigger. This easy-to-use method enables home cooks to have complete control and versatility with a simple squeeze of the power button.
Premium Design
Featuring an ergonomically modern design and superb German engineering to ensure optimal performance, the MultiQuick 9 is lightweight and has a comfortable slip-proof handle that offers greater control whether you are blending with one hand or two. The hand blender is the epitome of Braun’s simple design principles – design is paramount, but not design for design’s sake – rather design with a purpose. With the EasyClick Plus system, you can change attachments quickly in one easy motion during prep, which gives you the versatility to blend, chop, whisk, mash, crush, and puree ingredients effortlessly.
Versatile and Multifunctional
With multiple attachments, including a blending wand, whisk, masher, beaker, a 1.5-cup mini chopper, a food processor and jug blender, Braun’s MultiQuick 9 offers the utmost in flexibility – eliminating the need for other small appliances to help you bring out your inner chef.
The MultiQuick 9 Hand Blender comes in two models and is available for purchase at braunhousehold.com and select retailers nationwide:
- MQ9037 with the motor/shaft, beaker, whisk, 2C chopper, masher at $149.99
- MQ9097 with motor/shaft, beaker, whisk, 1.5C chopper, masher, jug blender/ice crusher, food processor at $199.99
To support the launch of the MultiQuick 9, Braun Household has implemented a dynamic marketing campaign that will drive brand engagement and further solidify the brand’s position as a leader in this category, which includes in-store engaging and educational brand experiences for consumers as well as personalized messaging for the campaign’s theme, transitional life stages. The digital arm of the campaign comprises a new interactive landing page on Braun’s website, ConquerTheExpected.com. The content, which includes videos with themes like “packaged vs. fresh made”, easy recipes, and product information and benefits, will be prominently featured throughout the website and will stream on the brand’s newly launched Instagram page @braunhousehold.na . Additionally Braun Household has established strategic partnerships with key content partners such as Condé Nast’s Food Innovation Group, where Braun is the official small appliance of the new Bon Appetit and Epicurious video studio, as well as Food52 and Time, Inc. To round out the overall efforts, Braun will also launch a direct to consumer TV initiative to tout the hand blender story and allow a demonstrable medium like this do the talking.
De’Longhi Group
The De’Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands; De’Longhi, Kenwood and Braun. The De’Longhi Group is committed to continuing their mission to create exceptional products that improve the lives’ of the consumer through innovative technologies and unparalleled design.
The Braun Brand
Founded in Frankfurt, Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry innovation, thoughtful design and reliability. The global leaders in hand blenders, Braun developed the first-hand blender with Smart Speed technology, a simple and intuitive speed control that offers new possibilities in creative cooking. Building on more than 90 years of design and innovation, the brand remains committed to designing products with superior performance that make life easier, more convenient and enjoyable in the kitchen. The De’Longhi Group acquired the perpetual license of the household division in fall 2012. Visit www.braunhousehold.com for the latest news and in-depth information about the Braun brand.
| * Compared to Braun hand blenders with non-ACTIVEBlade shaft. |
