LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the bakery packaging market in Europe provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The packaging of bakery products helps in preserving their taste and hence an appropriate, and attractive packaging is the first criteria while purchasing bakery products. This drives bakery manufacturers to demand packaging solutions that enhance their brand value and maintain the integrity of their products.
According to Shakti Jakhar, a lead analyst at Technavio for packaging research, “The increasing consumption of bakery products in Europe is expected to contribute to the growing demand for packaging of bakery products. Biscuits and bread are amongst the most consumed bakery products in Europe. The demand for other bakery items like cakes, cookies, and pastries in Europe is also on the rise.
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The top three emerging market trends driving the bakery packaging market in Europe market according to Technavio research analysts are:
- Increasing developments by vendors
- Rising focus on sustainability
- Growing demand for PLA films
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Increasing developments by vendors
Vendors are focusing on innovation and the ability to introduce advanced technologies to cater to the constantly varying market conditions, and the need to outperform their competitors. Vendors in the bakery packaging market in Europe are offering state-of-the-art solutions to help them gain a competitive advantage. These developments will provide customers with innovative solutions, which will help to boost the bakery packaging market in Europe.
The growing urban population in Europe has led to a change in the lifestyles, thereby fostering the demand for ready-to-eat products, which in turn, generates the demand for the packaging of bakery products.
Rising focus on sustainability
The vendors operating in the bakery packaging market in Europe are increasingly focusing on sustainability, spurring the demand for environment-friendly and economic solutions. Consumers are becoming conscious of the concerns about damage to the environment. Manufacturers are focusing on sustainable solutions not only boost their brand image but also escalate their sales, thereby motivating them to offer more profitable solutions. Thus, aided with an increasing focus on sustainability, vendors are offering eco-friendly solutions, thereby helping in the growth of the bakery packaging market in Europe.
Growing demand for PLA films
With an increasing demand for sustainable packaging in Europe, a positive trend for the adoption of polylactic acid (PLA) films in the bakery packaging market in Europe is observed. Chemical companies are focusing on the improvement of PLA properties to provide better solutions pertaining to the packaging industry. For instance, in 2016, WACKER, a global chemical company, introduced VINNEX 8880, the latest version of a biopolymer, to overcome the brittleness property of PLA and increase the flexibility of the material to reduce the crackling sound.
“PLA is becoming a key biopolymer to produce biodegradable, transparent films used for the packaging of bakery products. The rapidly growing developments in PLA films, is leading to an increase in demand for such films from the bakery packaging market in Europe,” says Shakti.
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