NEW YORK--(BUSINESS WIRE)--Univision Communications Inc.’s (UCI) unprecedented seven-hour live broadcast, Unidos por los Nuestros (United for Each Other) on Saturday, September 23, enabled the American Red Cross to raise more than $3 million to assist the survivors and victims of the Mexican earthquakes and Hurricane Maria, as well as ongoing support for communities impacted by Hurricanes Irma and Harvey.
Unidos por los Nuestros gathered best-in-class producers, celebrities, artists and Univision on-air personalities spanning the entertainment, music and sports industries to raise awareness of the pressing need for resources in the aftermath of five major natural disasters occurring in succession over three-weeks and affecting millions of people.
Unidos por los Nuestros aired on Univision, Univision Deportes, Univision NOW, and across several Univision Radio stations and was streamed on Univision’s YouTube and Facebook Live for seven consecutive hours, starting at 7 p.m./ET from Miami, Los Angeles, New York, Houston, Mexico City, and Puerto Rico.
On-air personalities and Univision production resources came together for an unparalleled celebrity-packed entertainment and news showcase with live performances, in-person appeals and taped calls-to-action by Ana Bárbara, Miguel Bosé, Sofia Carson, Chayanne, Chyno, Eugenio Derbez, Luis Fonsi, Julián Gil, Oscar de la Hoya, Enrique Iglesias, Natalia Jiménez, Jennifer Lopez, Lucero, Ricky Martin, Ricardo Montaner, Ednita Nazario, Helen Ochoa, Sofía Reyes, Prince Royce, Shakira, Johann Vera, Carlos Vives and many others. The phone banks were staffed by cast members of Mira Quién Baila, Despierta América, El Gordo y la Flaca, Primer Impacto, as well as Univision Deportes sportscasters.
Proceeds from the fundraising special will benefit the American Red Cross and its relief efforts for communities devastated by the effects of Hurricanes Harvey, Irma and Maria, and the recent earthquakes in Mexico including the heavily affected areas of Houston, Texas; Oaxaca/Chiapas, Mexico; South Florida; Mexico City and Morelos; and Puerto Rico and the Caribbean. Donors could donate to one or several of the disaster locations by calling an exclusive toll-free number promoted by Univision (1-800-842-2200) and visiting www.Univision.com/Unidos.
On the website, donors could also channel their support directly to one of five charities which are targeting specific affected areas. These charities are: Catholic Charities USA, Texas Diaper Bank, Hispanic Federation, Unidos por Puerto Rico, and Unidos por Nuestros Niños.
In addition, an online auction of items from celebrities like Maluma and soccer stars like Gio dos Santos is live on www.ebay.com/unidos with funds destined for the American Red Cross relief efforts across the region.
UCI launched the Unidos por los Nuestros campaign across all of its national, local and digital media assets to inform and empower audiences in the wake of Hurricane Harvey’s impact in Texas and Louisiana at the end of August, and has grown in response to the sequence of devastating natural disasters in short succession in the U.S., the Caribbean and Mexico.
“As a mission-driven company, it is our commitment at Univision to leverage our platforms, rally with our partners to mobilize and unite our audiences and resources in solidarity with the communities we serve at this time of tremendous devastation,” said Randy Falco, president and CEO, UCI. “I am proud of our audience’s overwhelming demonstration of support and unity through Unidos por los Nuestros, which is why the fundraising platform will remain active to continue to support those in need.”
The “Unidos por los Nuestros” telecast builds on UCI’s previous and ongoing efforts – “Hand in Hand: A Benefit for Hurricane Relief” and Hurricane Harvey Multiplatform efforts – to aid in relief support, which includes UCI’s commitment of at least $500,000, including a $250,000 cash donation, to partner organizations. This is in addition to the company’s commitment with providing in-kind support, dedicating digital and on-air programming, working with partners on Public Service Announcements, and creating an employee relief fundraiser to further relief and recovery efforts. More activities to continue to support disaster relief efforts will be announced at a later time.
Visit www.univision/unidos for information. For more on UCI, visit corporate.univision.com or follow @UCIPRTeam on Twitter and Instagram.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 91% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 85% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which owns and/or operates 60 television stations and 64 radio stations in major U.S. Hispanic markets and Puerto Rico; and Univision Now, a direct-to-consumer, on demand and live streaming subscription service. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes two cable networks: news and lifestyle English-language network FUSION TV and UCI’s interest in El Rey Network, a general entertainment English-language cable network;Univision.com, the most-visited Spanish-language website among U.S. Hispanics; Uforia, a music application featuring multimedia music content; as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.
