SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma Home, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is opening a standalone store in the Chelsea neighborhood of New York City. The 5,300 square foot store will offer a full suite of home furnishings and décor offerings perfect for city living, as well as Williams Sonoma Inc.’s complimentary Design Crew interior design services that helps customers create one-of-a-kind spaces.
Expanding on the exceptional quality and craftsmanship that are hallmarks of its namesake brand, Williams Sonoma Home launched in 2004 to offer customers furniture and décor for every room in the home. Williams Sonoma Home has been marketed primarily through the online channel, williamssonomahome.com, and a monthly direct mail catalog. Within the past eighteen months, more than forty existing Williams Sonoma stores have added the Williams Sonoma Home assortment, and in April the brand debuted its first Williams Sonoma Home standalone store in Calabasas, California.
The New York City store marks the second dedicated Williams Sonoma Home store in the nation and will feature the most extensive assortment of rugs, draperies and lighting out of the entire fleet of stores. It will also include furniture pieces ideal for high end small space living, such as smaller scale furniture and a sleeper sofa, that are both functional and chic. The new store will reside next door to the existing Williams Sonoma kitchen retail space.
“New York is one of the most vibrant cities in the world. We’re excited that Williams Sonoma Home will be joining a community that is known for world-class design, architecture, fashion and food,” said Janet Hayes, President of Williams Sonoma and Williams Sonoma Home. “We’ve had our kitchen store in Chelsea for years and when the opportunity arose to have the two concepts side-by-side, we couldn’t pass it up. Now customers can shop for every room in their home, right in one place.”
In celebration of the opening, the store will hold a series of events to welcome customers in for a first look. Full schedule below.
CHELSEA OPENING EVENT SCHEDULE:
Wednesday, September 27, 2017
7:00-9:00pm: Pre-Opening Panel Event: How to Make Luxe Design
Accessible with Homepolish Founder Noa Santos, Founder of NYC-based
design/style collective of Zio & Sons, Anthony D’Argenzio, and Williams
Sonoma Home EVP of Product Development, Monica Bhargava. Panel to be
moderated by Jessica Cumberbatch Anderson, Site Director, ELLEDecor.com
& Veranda.com. Wine poured from MacMurray Estate Vineyards, J Vineyards
& Winery and Frei Brothers Sonoma Reserve.
Reserve your spot: https://wshchelsea-luxedesign.eventbrite.com
Thursday, September 28, 2017
7:00-9:00pm: Celebrate the Williams Sonoma Home opening and the 10th
Anniversary of NYC-based interior design blog, Habitually Chic, with
founder Heather Clawson. Heather will share the top 10 items she loves
at Williams Sonoma Home. Enjoy craft cocktails by Cody Goldstein of
Muddling Memories, hors d’oeuvres and music.
Reserve your spot: https://wshchelsea-grandopening.eventbrite.com
Friday, September 29, 2017
7:00-9:00pm: Enjoy cocktails served by expert craft mixologists from
Brooklyn based W&P Designs. Shop from the new Williams Sonoma Home store
and enjoy light snacks.
Reserve your spot: https://wshchelsea-wpdesigns.eventbrite.com
Saturday, September 30, 2017
12:00-2:00pm: Carrier and Company Positively Chic Interiors Book
Signing. Join Jesse Carrier and Mara Miller, the principals of Carrier
and Company Interiors, which has been recognized by Architectural
Digest, Elle Décor and NY Spaces as one of the top
interior design firms in the nation.
Reserve your spot: https://wshchelsea-carrierco.eventbrite.com
Sunday, October 1, 2017
10:00am-12:00pm: Sunday Brunch with Haven’s Kitchen. Make your own
yogurt and granola parfait.
Reserve your spot today: https://wshchelsea-havenskitchen.eventbrite.com
Please call or visit the store to hear more about upcoming events:
Williams Sonoma Home
100-104 7th Avenue
New York, NY 10011
212-352-8780
Store hours are Monday through Saturday from 10AM-9PM and Sunday from 11AM-6PM. For up-to-date information on the opening and further store details, customers are encouraged to follow @wschelsea.
The newly added Williams Sonoma Home retail location will also give customers the opportunity to take advantage of the company’s complimentary in-home interior design services, Design Crew. Design Crew is Williams-Sonoma, Inc.’s team of design experts, who specialize in helping find the right products and services for a variety of needs at home, across all eight Williams-Sonoma, Inc. brands.
Trade customers will also benefit from the new retail space with access to new collections, fabric swatches and wood finishes in stores. Williams-Sonoma, Inc. To The Trade offers accredited designers, architects, students, and more, exclusive discounts and services across all Williams-Sonoma, Inc. brands. To learn more or apply, please visit: https://www.wsitothetrade.com/
To learn more about Williams Sonoma Home please visit: www.williamssonomahome.com
WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams Sonoma is also part of an active community on Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.
WILLIAMS SONOMA HOME
Williams Sonoma Home started in 2004 as an extension of the Williams Sonoma lifestyle, offering furnishings for every room in the home. Williams Sonoma Home products are expertly designed in house at the corporate headquarters in San Francisco. Known for authentic craftsmanship, superior quality and enduring design, Williams Sonoma Home has become a mainstay for consumers and design trade alike. Products include furniture, decorative accessories, bedding, bath, pillows and throws, lighting, window treatments and outdoor furnishings. Williams Sonoma Home design specialists are available at all Williams Sonoma stores and provide complimentary in-home design services to help customers bring their design dreams to life. Follow us on Instagram @williamssonomahome.
