STOCKHOLM--(BUSINESS WIRE)--Built entirely on Microsoft Azure and using Azure Media Services, LiveArena Broadcast is a turnkey, end-to-end service that allows any organization to produce and broadcast live and on-demand TV to any device.
The ground-breaking production solution - LiveArena Broadcast Room - based on advanced pattern recognition and AI allows for fully automated production of live TV – no production staff required.
“We are proud to extend our family of easy-to-use, yet professional, production solutions with the LiveArena Broadcast Room. Integrating LiveArena Broadcast to Microsoft Azure and Azure Media Services enabled us to provide our customers with the best in simplicity and security on a global scale. LiveArena Broadcast Room will provide the same simplicity for live event production. It is a big step towards realizing our vision of enabling any organization to have their own TV-channel,” said Anders Nilsson, CEO of LiveArena.
The advanced image detection technology supported by AI and Machine Learning used in LiveArena Broadcast Room is developed by the Dutch R&D organization TNO.
“At TNO we are excited that LiveArena, a global leader in the creation and delivery of live and on-demand corporate TV channels will integrate TNO’s Virtual Director. With this integration, LiveArena will introduce a game-changing service, enabling fully automated TV productions,” said Paul Valk, Head of TNO’s Sport and Media technology department.
To simplify the production process even further, LiveArena Broadcast Room includes a plug-in to Microsoft Office 365 as its only management interface. The plug-in enables full end-to-end control of an automated LiveArena Broadcast Room production from scheduling a live broadcast to invite viewers.
To further increase reach and accessibility of live TV-programming produced in a LiveArena Broadcast Room, the service will integrate Azure Media Services and Azure Media Analytics for offering a live speech-to-text solution and real-time translation functions that enable the on-screen subtitling of live broadcasts as well as the live translation of those subtitles into more than 80 different languages.
Sudheer Sirivara, Microsoft General Manager for Enterprise Media, said, “We are pleased that LiveArena has integrated Microsoft Azure Media Services into its platform for cloud-based web broadcasting. LiveArena’s specific use of Azure Media Services and Azure Media Analytics helps expand the availability of running live web broadcasts to a variety of market segments, supporting our mutual customers with increased audience reach, accessibility and content search functionality.”
To learn more about LiveArena Broadcast Room please visit us at IBC 2017, 14th to 19th of September, in Amsterdam in the Microsoft booth, Hall 15 (MS 1).
LiveArena Broadcast Room will be available for delivery in the first quarter of 2018.
About LiveArena
LiveArena is a global company – headquartered in Stockholm, Sweden. The company has spent more than 15 years on the cutting edge of media technology. We provide radically simple, innovative and cost-effective solutions to create and deliver live and on-demand TV-channels on any device, anywhere at any time. Our solutions are sized to fit the needs of every organization, from enterprise companies to small sports teams. Live Arena's proven solutions and services – built entirely on Microsoft Azure and Azure Media Services – manage and deliver more than 30,000 live events annually.
About TNO
TNO connects people and knowledge to create innovations that boost the competitive strength of industry and the well-being of society in a sustainable way. This is our mission and it is what drives us, the over 2,900 professionals at TNO, in our work every day. We work in collaboration with partners and focus on five transitions that we have identified together with our stakeholders.
TNO’s Sport and Media specialists research and develop applications for various market areas such as Safety & Security and Sports & Media. Customers include companies covering live events, broadcasters wishing to distribute content across multiple channels and advertisers who need to have unique content to serve their audiences. The technology is being developed by TNO experts in the field of video analysis, data science and media- end sensor data distribution. See more: www.tno.nl/sportandmedia
