DUBLIN--(BUSINESS WIRE)--The "Global Mobile Analytics Market Research Report Insights, Opportunity Analysis, Market Shares and Forecast, 2017 - 2023" report has been added to Research and Markets' offering.
The global mobile analytics market is expected to have a CAGR of about 24% during the forecast period 2016-2023. Increase in the usage of mobile apps, mobile advertising and increasing demand for real time analytics are the factors responsible for the growth of global mobile analytics market.
Factors such as increased adoption of cloud based mobile analytics and increasing convergence of mobile, web and social analytics are also expected to drive the market growth during the forecast period. However, concerns related to privacy and security and as well as complex technology and scattered data are the factors restraining the growth of the global mobile analytics market during the forecast period. Also, lack of awareness among consumers is acting as a major challenge for the global mobile analytics market during the forecast period.
Geographically, North America accounted for the highest revenue share in 2016 due to increased usage of smart phone in the region. Asia Pacific is expected to be the fastest growing region for mobile analytics during the forecast period. The region is expected to witness the highest growth due to increasing penetration of tablets and smart phones across countries like India, China and Indonesia. According to International Telecommunication Union (ITU), the number of smart phone users in China is estimated to reach up to 675 million in 2019 therefore growing the mobile analytics market in Asia Pacific during the forecast period.
Companies Mentioned
- Admob (U.S.)
- Adobe Systems (U.S.)
- Amazon Web Services (U.S.)
- AP Se (Germany)
- AT Internet (France)
- CA Technologies (U.S.)
- Comscore (U.S.)
- Flurry (London)
- Google (U.S.)
- IBM (U.S.)
- Microsoft Corporation (U.S.)
- Microstrategy (U.S.)
- Oracle (U.S.)
- Upsight (U.S.)
- Webtrends (U.S.)
Key Topics Covered:
1. Introduction
2. Market Overview
3. Market Determinants
4. Market Segmentation
5. Competitive Landscape
6. Geographical Analysis
7. Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/2qx9hp/global_mobile
