CLEVELAND--(BUSINESS WIRE)--NewsCred, the global leader in enterprise content marketing, will be a platinum sponsor at Content Marketing World 2017 from September 5-8, 2017. During the conference, NewsCred’s CEO and Co-founder Shafqat Islam, and Head of Content Marketing Advisory Services Giuseppe Caltabiano, will present on “The Science of Content Marketing: How to Create Predictable Revenue in the Performance Era,” and “Turning the Big Ship – An Inside View on a Global Content Marketing Program in a Large B2B Enterprise,” respectively. With NewsCred’s recent launch of the Content Marketing Maturity Index (CMMI), attendees will have the opportunity to evaluate their own content marketing strategy and identify areas that are strong performers and those that need improvement. NewsCred will also host a pop-up cafe complete with fresh complimentary snacks and beverages from Rising Star Coffee.
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Who: |
Shafqat Islam, CEO and Co-founder, NewsCred | ||
| Giuseppe Caltabiano, Head of Content Marketing Advisory Services, NewsCred | |||
| Nicole Smith Mills, Global Digital Marketing Strategy Lead, NewsCred | |||
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What: |
Learn from content marketing experts how global enterprises are leveraging content marketing at scale to drive revenue as well as how to use concrete methods and tools to not only measure performance, but effectively apply that data to improve performance and move up the content marketing maturity curve. And, with a brief 14 question gap analysis at NewsCred’s booth, attendees can evaluate their own content marketing program leveraging NewsCred’s proprietary Content Marketing Maturity Index. | ||
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Where: |
Content Marketing World 2017 | ||
| Booth #31 | |||
| Huntington Convention Center of Cleveland | |||
| 300 Lakeside Avenue | |||
| Cleveland, OH 44113 | |||
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When: |
Tuesday through Friday, September 5-8, 2017 | ||
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Wednesday, September 6th, 1:45pm: The Science of Content Marketing: How to Create Predictable Revenue in the Performance Era |
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Thursday, September 7th, 12:05pm: Turning the Big Ship: An Inside View on a Global Content Marketing Program in a Large Enterprise |
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Why: |
Content Marketing World is the largest gathering of content marketing professionals in the world. It is the one event where attendees can learn and network with the best and brightest in the content marketing industry. Attendees will leave with all the materials they need to take a content strategy back to their team - and - to implement a content marketing plan that will grow their business and engage their audience. | ||
About NewsCred
NewsCred, the global leader in enterprise
content marketing, empowers the world’s most ambitious brands with
powerful technology, the largest and most diverse content offerings and
proven, and unrivaled expertise. Through its complete solution, NewsCred
offers a repeatable methodology that guarantees ROI for the world’s
leading CMOs and marketing leaders from companies including Panasonic,
Barclays, Cox Communications, Fidelity, HPE, USAA, Virgin Media, and
more.
Founded in 2008, NewsCred serves hundreds of customers in over 70 countries from seven global offices. Learn more at NewsCred.com, join our community at NewsCred Insights and follow us on Twitter and LinkedIn.
