Familiar, Maker of Clothing for Infants and Children, to Open First Popup Stores Overseas, with Locations in Paris and London!

Bringing Japan’s Culture of Creativity to the World, with HITOTEMA (A Small Touch)!
Our Love for Children Unites Us, Worldwide! New Discoveries for Raising Children!

LONDON--(BUSINESS WIRE)--Familiar, Ltd., will open its first ever short-run popup stores overseas, in London and Paris.

Familiar, Ltd., began in 1950 when four women in Kobe, Japan came together to create clothing for infants and children. The Familiar product concept is Japan Quality and Care. That notion refers to the founder’s desire to be creative as they worked to develop clothing that their own children would wear. Their focus on the quality of materials, since the beginning, illustrates how important they consider children. Over the years they have developed designs that are functional and foster a child’s sensitivities, using refined sewing techniques and patterns.

In this first effort to set up space in the European market, the focus has been on materials, handiwork, and children’s experiences, expressed as the Japanese concept of HITOTEMA, which refers to those extra small touches that enliven their clothes.

To further enable customers to realize the quality materials in use at Familiar, there will be a HITOTEMA Experience throughout the duration of the popups, where five types of adult ponchos will be available for try-on so that people can experience the feel and quality of Japanese fabrics. There will also be exhibition spaces where children can interact and create their own designs, with patterns on thick paper stock, fabrics, and buttons. At this POP-UP STORE, Familiar’s delicate and detailed craftsmanship is expressed through the HITOTEMA theme. By affording clients not only with products but with an experience, we will transmit real value and inspiration that only Familiar can provide.

www.familiar.co.jp/english

LONDON:	Livingstone Studio, from September 17^th through 20^th, 2017
	Japan Green Medical Centre, Acton Clinic, from October 3^rd through 7^th, 2017
PARIS:	The Japan Store, ISETAN MITSUKOSHI, Paris, from September 19^th through October 7^th, 2017

SPECIAL GIVEAWAY:

Fluffy Oboro towels, with exceptional absorption and a gentle touch, will be gifts for participants in the experiential booth.

SOCIAL MEDIA:
Facebook: www.facebook.com/familiarglobal
Instagram: www.instagram.com/familiar_global