ANAHEIM, Calif.--(BUSINESS WIRE)--Pacific Sunwear of California, LLC, a leading specialty retailer offering a cross-section of emerging brands and trending fashion through the lens of Los Angeles, today announced that it has launched a new mobile app experience through a partnership with PredictSpring, a mobile commerce leader.
Users of the app, powered by PredictSpring, will benefit from notable features including Instagram Shop-the-Look, where consumers can easily browse and purchase directly from the PacSun Instagram feed; loyalty integration, where members of PacSun’s loyalty community can easily view and manage their myGSOM REWARDS points and activity. The app also offers users access to wishlists and a store locator, and incorporates push and geo-fenced notifications to keep customers engaged and drive purchases via the app and in-store.
“Mobile plays an important role in consumers’ everyday lives, and we know that translates to when and where they are shopping,” said Eugene Lai, Director of Digital of PacSun. “Since partnering with PredictSpring, PacSun has increased YoY app revenue by 45.8%* and we have enhanced our app experience to engage with our customers in a meaningful way.”
“PacSun is a renowned contemporary retailer, and we are thrilled to partner with them to provide an exceptionally fast and visually rich app experience that their millennial and mobile savvy consumer has come to demand,” said Nitin Mangtani, Founder and Chief Executive Officer of PredictSpring. “We have also simplified online merchandising and creative processes, empowering business users to make quick and effortless updates to products and content without lengthy development cycles.”
The integration of PredictSpring with Salesforce Commerce Cloud allowed for the rapid go-to-market of the PacSun mobile app – a factor that proved critical to the app’s immediate success.
The PacSun app is now available for download in the Apple App Store and the Google Play Store.
*YoY app revenue reflects July 2016 vs July 2017
About Pacific Sunwear of California, LLC
Pacific Sunwear of California, LLC. and its subsidiaries (collectively, “PacSun” or the “Company”) are a leading specialty retailer delivering a curated collection of the most relevant brands and styles to a community of inspired youth through its unique 34 year heritage at the center of California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of September 7, 2016, the Company operates 583 stores in all 50 states and Puerto Rico. PacSun's website address is www.pacsun.com.
About PredictSpring
PredictSpring is one of the fastest mobile commerce platforms designed exclusively for brands and retailers. Its innovative technology powers native mobile and in-store apps with Instant Search, Dynamic CMS, and One-Touch Checkout. PredictSpring Clienteling and Endless Aisle solutions digitize the in-store experience by providing store associates the ability to connect with their customers in a highly personalized way.
Founded by the visionary behind Google Shopping and other early mobile commerce pioneers, PredictSpring provides a seamless omni-channel experience to help consumers shop anywhere, anytime with a single touch of a button.
PredictSpring powers mobile commerce for the world’s leading retailers and brands, including Calvin Klein, Tommy Hilfiger, Cole Haan, Vineyard Vines, PacSun, New York & Company, Skechers, Charlotte Russe, and Claire’s. To learn more, visit predictspring.com.
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