FabFitFun Teams up with MTV on First Co-Branded, Curated Box for “2017 MTV Video Music Awards”

Exclusive VMAs Box Will Feature Showstopping Beauty, Fashion and Lifestyle Products Inspired by the Moon Person

FabFitFun's Exclusive MTV VMAs Box (Photo: Business Wire)

LOS ANGELES--()--FabFitFun, a leading women’s lifestyle brand, announced it has collaborated with MTV to create its first-ever co-branded box curated around an event, exclusively for the “2017 MTV Video Music Awards.” Available to a select group of influencers and a few of their lucky followers and MTV talent, the FabFitFun box includes a variety of VMAs inspired products that are great for a night out or watching the VMAs from the comfort of the living room couch.

“For years we have been asked by brands to create custom boxes but wanted to wait until the timing was right and we had the opportunity to collaborate on something that felt in line with our brand and where we could bring our unique unboxing experience to a new audience,” said Michael Broukhim, co-founder and Co-CEO, FabFitFun. ”We worked closely with the MTV team and our brand partners to deliver an exclusive FabFitFun box that includes everything you need for a night out in one VMA-ready box.”

The FabFitFun VMAs Box includes:

  • R&Co Outer Space Flexible Hairspray - This product is out-of-this-world amazing. Used by stylists on set while constantly changing looks, this “working spray” has memory, so you can set your hair with rollers, use a curling iron, put it in a ponytail - all without any buildup. Yep, we’re over the moon about this spray.
  • ISH Gold Bomb - Talk about magic in the air! This versatile pot of gold makes the perfect highlighter or all over golden flow. Apply it to your eyelids, cheeks, lips, and body for the perfect showtime shimmer. Plus it includes skin conditioning ingredients like sunflower seed oil, shea butter and coconut oil.
  • Kris Nations Starburst Stud Earrings - Shoot for the stars with these chic earrings. A gorgeous starburst charm adorns these studs making them perfect for everyday wear. That’s right, you're sure to shine in this stylish pair.
  • Butter London Impulsive Plush Rush Lipstick and Her Majesty’s Red Patent shine 10x Nail Lacquer - Going out for a wild night on the town? This richly pigmented pair is sure to turn heads. Pucker up with a captivating velvety red creme lipstick that is so creamy it feels like a pillow top on your lips! Another one you need? A richly pigmented shade of classic red nail lacquer that feature Butter London’s Patent Shine 10 formula with ingredients proven to promote brighter, stronger, healthier nails.
  • Moleskine Weekly Planner - Jot down your plans for the weekend, your appointments, and details on the left side of this 18-month weekly planner. Meanwhile, the right side features a notebook diary for you to record any musings, lyrics or reminders (like tuning in to this year's MTV Video Music Awards)!

FabFitFun is preparing to release its Fall Box next month full of all of the season’s must-have products. Current subscribers to FabFitFun receive the Editor’s Box featuring a selection of FabFitFun’s greatest hits.

About FabFitFun:

Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship service, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond – each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service that offers on-demand workouts; daily lifestyle content; the FabFitFun online Community; members-only shopping experiences like add-ons, warehouse sales, capsule collections and a perks dashboard, and the FabFitFun mobile app. Join FabFitFun by visiting fabfitfun.com.

About MTV:

MTV is a global youth culture brand inspired by music. For more information, check out mtvpress.com. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA)

Contacts

FabFitFun
Michelle Kim
Head of Communications
214.277.3244
michellek@fabfitfun.com

Contacts

FabFitFun
Michelle Kim
Head of Communications
214.277.3244
michellek@fabfitfun.com