HUDSON, Ohio--(BUSINESS WIRE)--One of the most prolific craft arts in America, quilting is far more a passion than a hobby for more than 16 million people in the United States alone. And from intricate home wall hangings to runway fashion apparel, quilting is as pervasive and vibrant as ever. The nation’s leading fabric and craft retailer is celebrating this passion with the introduction of JOANN’s Quilt Shop, featuring hundreds of new, exclusive premium fabrics, in all 867 stores across the nation.
“Every quilt is a labor of love, and we couldn’t have more respect for those who spend countless hours keeping this art alive,” said Jill Soltau, president and CEO of JOANN. “With the introduction of JOANN’s Quilt Shop, we are recognizing the creators who are investing their time, and their hearts, into this incredible artform. These creators deserve the highest quality and most unique designs, and with hundreds of new premium fabrics in each of our stores, we can’t wait to see what they stitch together.”
With all-exclusive designs in rich, vibrant colors that look as great as they feel, the Quilt Shop’s premium assortment is arranged into six on-trend collections: Modern, Batik, Vintage, Floral, 1930s and Asian-Inspired. The Modern collection features more than 140 proprietary designs printed with the highest screen mesh for exquisite detail, while each true, hand-done Batik design brings the natural, unique beauty of Indonesian and Indian art to life. The Asian-inspired collection is one of the most notable expansions to JOANN’s fabric offering, with rich color saturation and metallic embellishments that exude quality and depth. A medium silicon wash on all of the premium cotton fabrics ensures crisp pressing across the collections, for a precise and clean finish on any project.
“Every quilt tells a story,” said Sharyn Hejcl, executive vice president and chief merchandising officer at JOANN. “The themes and designs within them were hand-chosen to help the thriving quilting community tell those stories in a confident, beautiful way. Whether customers are quilting a keepsake blanket for a family member, sewing a chic bag to fit the latest fashion, or simply expressing their creativity through this devoted craft, we’re confident quilters of all skill levels will be inspired by the broad new premium assortment in JOANN’s Quilt Shop.”
Customers who want to learn or expand their quilting skills can also find advice and inspiration at JOANN, both in stores and online. With in-store classes and digital community tutorials, sewers of any proficiency can learn or hone their craft, making quilted bags, aprons, table runners and more. With JOANN’s acquisition of Creativebug, both novice and expert quilters can continue to explore projects through a continuous stream of videos that suit any preference or intent.
“Since 1943, JOANN has been helping customers find the perfect fabric for their sewn creations, and we’re thrilled to debut a wide premium fabric offering for the quilting community,” Soltau said. “We want every customer to find the best quality and variety in our stores, and we’re committed to helping quilters of all backgrounds, tastes and skill levels achieve their passion through this amazing craft.”
Please check out this video for a look at the all-new JOANN's Quilt Shop.
For more information on JOANN’s sewing solutions, fabrics, classes, or to find a local store, visit joann.com.
About JOANN
For nearly 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include more than 865 stores across 49 states and an industry-leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance and inspiration needed to achieve any project or passion. For store locations, project ideas and a full product offering, visit joann.com.