LONDON--(BUSINESS WIRE)--Quantzig helped a global dental-care provider overcome their business challenge by providing patient acquisition solution through targeted marketing. The client wanted to acquire and retain patients; deliver personalized, comprehensive, and preventative care; and create a predictive marketing model to enhance their ROI.
Acquiring and retaining patients is very important for a dental care provider. As a result, marketers are relying on analytics to identify the weakness, opportunities, and strengths of the organization to form a strong marketing plan to attract new patients. Additionally, referral bonus system, identifying the target audience, encouraging an offer to beat the existing competition, and patient reviews and web presence are other processes through which they can improve patient acquisition.
According to Quantzig’s marketing analytics experts, “To attract new dental patients, the dentist should ideally offer a competitive product at a competitive price without compromising on the services. To devise a robust strategic dental marketing plan, the marketers are relying heavily on analytics to identify weaknesses, opportunities, and potential strengths in the organization.”
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This patient acquisition solution offered benefits that helped the clients to:
- Gain better return on ad spend ratio
- Outperform targeted marketing campaign of the control group in terms of response rates
- Understand the provider analytics in terms of patient segmentation, patient journey analysis, patient lifetime value analysis
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Understand patient churn rates
This patient acquisition solution also offered predictive insights on:
- How to establish a unique value proposition
- Using dental postcards to effectively pique the interest of better quality patients
- Direct marketing dollars to the right patients and generate positive ROI
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Creating a robust healthcare CRM platform
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About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
