SAN FRANCISCO--(BUSINESS WIRE)--Lottery.com, the secure mobile lottery company, today announced the launch of their mobile app and global lottery platform, on the eve of the second largest Powerball jackpot in history, with Wednesday’s draw estimated at $650M. Lottery.com’s initial live play states, where users can play the Powerball right from their phone, include Texas and New Hampshire, among others. In all states, users can use the Lottery.com app to scan and track their physical tickets, and get notified when they’ve won. Additional in-app ticket play states will be rolling out in the coming weeks and months.
Along with the app launch, the company released results from a national survey in which 60 percent of lottery players expressed a desire for mobile lottery access, and 63 percent say they play the lottery when the jackpot is high. The survey, which was conducted online, found the majority of people would like the ability to play the lottery from their smartphones and use digital tools to monitor lottery results.
In 2016, the United States lottery industry reported a record 80 billion dollars in revenue and a nine percent increase in ticket sales from 2015, but the industry continues to struggle to attract millennial players. An estimated two billion dollars in prizes go unclaimed each year as players misplace and forget to check their tickets. Ten percent of survey respondents admit to having a winning ticket they failed to cash in, and 11 percent have lost tickets before the results were published. In a society where convenience is paramount to the success of nearly every industry, and cashless, instant-gratification solutions are catering to the millennial market, the lottery is now embracing a digital solution.
“At Lottery.com, we’re proud to enable officially sanctioned games to go mobile. Our recent survey findings highlight that the lottery industry is in need of digitization to stay relevant, especially with millennial players,” said Lottery.com CEO, Tony DiMatteo. “We are thrilled to work cooperatively with state authorities to advance the lottery industry, providing increased revenues and better regulatory capabilities, while capturing an untapped millennial market.”
Lottery.com is the ultimate lottery resource that allows users to play the Powerball, track tickets, and get lottery results on their phone. The Lottery.com app, available for iOS and Android, features ticket play in several states including Texas and New Hampshire, among others, and has lottery ticket scanning and tracking abilities, as well as results notifications, worldwide. The app will roll out in-app ticket play across the US as well as international markets in the coming months. Additional games and features will launch by end of year.
For more information about Lottery.com, please visit: https://lottery.com/
About Lottery.com:
Play The Lottery On Your Phone
Lottery.com, formerly AutoLotto, is the first-ever safe, secure, and fun mobile lottery service. Lottery.com’s “Tap, tap, ticket” approach to the lottery allows users to instantly play the Powerball with zero fees or commissions, and collect 100 percent of their winnings. The Lottery.com app is available on all iOS and Android devices.
Lottery.com ensures safety and security by utilizing industry-leading technology that verifies user identity, location, and age to provide the best and most secure mobile lottery experience.
For more information about Lottery.com, please visit: https://lottery.com/
