BOSTON--(BUSINESS WIRE)--GasBuddy, the only smartphone app connecting nearly 70 million drivers with their Perfect Pit Stop, today announced that Phillips 66 has selected GasBuddy Business Pages, the smartphone app company’s B2B Retailer Software-as-a-Service (SaaS), to help drive excellence across more than 6,000 fuel and convenience stores under the company’s Phillips 66, Conoco and 76 branded locations across the US.
GasBuddy Business Pages is the B2B SaaS platform for the $650 billion retail fuel and convenience store market that enables marketers and operations personnel alike to help them create a “Perfect Pit Stop” for consumers. That is, to manage critical customer-facing store information such as hours, prices and amenities; to manage and maintain store performance with respect to customer service and experience; and to directly market to GasBuddy consumers products such as loyalty programs and other incentives. GasBuddy Business Pages ties directly to its consumer-facing smartphone app, which has been downloaded more than 65 million times, and attracts millions of station ratings and reviews each month.
With an analytical dashboard that combines insights from these millions of ratings and reviews with market, as well as competitive benchmarking and foot-traffic data, fuel retailers and convenience stores now have a powerful way to precisely understand business performance at a site level so they can create new strategies to grow market share.
“Consumers have many choices when they fuel up or visit a convenience store. Not only are we competing on the value we provide to the consumer, but on the experience of shopping with us,” said Phillips 66 Branded Marketing Manager Greg Hart. “GasBuddy Business Pages gives us the unique opportunity to tap into millions of consumer interactions each month to understand how we can compete more effectively.”
“Our consumer footprint is massive with tens of millions of drivers each month looking for the best value and experience with their gas station or convenience store, and our app on their phone. With expectations created by the Amazons, Apples and Ubers of the world, today’s consumer truly expects a perfect pit stop every time,” said Greg Fox, the chief revenue officer at GasBuddy. “GasBuddy Business Pages finally gives this massive market the tools to understand and influence these tens of millions of US drivers each month.”
About GasBuddy
GasBuddy is a smartphone app connecting
drivers with their Perfect Pit Stop™. With nearly 70 million downloads,
GasBuddy is the leader in crowdsourced information to help drivers find
the best gas prices, closest stations, friendliest service, cleanest
restrooms, tastiest coffee and much more. GasBuddy is the leading source
for the most accurate, real-time fuel prices at more than 140,000 gas
stations in the U.S., Canada, and Australia. The Company’s B2B Retailer
Software-as-a-Service (SaaS), known as GasBuddy Business Pages, provide
Fuel Marketers and Retailers their best opportunity to maintain their
station information, manage their brand, and promote to their target
consumer audience. For more information, visit www.gasbuddy.com
or email press@gasbuddy.com.
ABOUT U.S. MARKETING AT PHILLIPS 66
Phillips 66 is a
diversified energy manufacturing and logistics company. With a portfolio
of Midstream, Chemicals, Refining, and Marketing and Specialties
businesses, the company processes, transports, stores and markets fuels
and products globally. Headquartered in Houston, the company has 14,600
employees committed to safety and operating excellence. Using a network
of branded marketers and dealers operating approximately 7,500 outlets,
its U.S. Marketing business supplies TOP TIER®
Detergent Gasolines under the Phillips 66®, 76®
and Conoco® brands. For more information about
Phillips 66, visit www.phillips66.com
or follow us on Twitter @Phillips66Co.
For more information about the company’s U.S. fuel brands, visit
Phillips 66’s U.S.
Consumer Brands webpage.
