SAN FRANCISCO--(BUSINESS WIRE)--Campaign Monitor, the leading provider of intelligent email marketing and automation software for growing companies, today announced the launch of Campaign Monitor Insights. The new analytics suite provides a complete view into the aggregate performance of a business’s email marketing investment, with simple, beautifully designed, interactive dashboards and reports. Now, the more than 200,000 companies using Campaign Monitor can quickly understand their email marketing performance data, report on results and act on the insights from a central, easy-to-use hub -- all without the help of a data analyst.
Marketers today increasingly incorporate data into their strategies to attract, engage and retain customers through a personalized approach. McKinsey research estimates marketers can reduce customer acquisition costs by as much as 50 percent by implementing personalization tactics. Campaign Monitor Insights provides customers with the tools they need to capitalize on this opportunity by offering detailed analyses of subscriber engagement, reports on top-performing acquisition channels, and a clear view into how the performance of email marketing investments are trending to improve their personalization strategies.
“Marketers today struggle to understand the impact of their email marketing investments, which inhibits their ability to quickly test and iterate to improve performance,” says Andrea Wildt, CMO, Campaign Monitor. “Every marketer needs access to actionable analytics without requiring the help of a data analyst. Insights continues Campaign Monitor’s mission of building elegant, powerful, and intuitive marketing products for growing businesses -- allowing any marketer to quickly understand what’s working and what’s not, so they can take immediate action.”
Campaign Monitor’s full suite of interactive dashboards are easy to use, and provide powerful insights into the key performance indicators and trends that give customers a fresh perspective on how, where and why all of their email marketing strategies are driving meaningful results. With Campaign Monitor Insights, every marketer has access to analytics and can easily take action based on the data without relying on a team of data analysts, realizing benefits such as:
Quickly and easily understand the impact of email marketing: Out-of-the-box, detailed dashboards display all of the critical email performance metrics and subscriber engagement trends to help brands easily understand the impact of their email marketing and automation investments. Easy-to-consume reports focus on providing simple, yet powerful insight into how various campaigns, journeys, lists and segments compare against each other, over time.
Identify engaged, profitable subscribers: A complete set of reports focuses on understanding the quality of engagement a brand has with their audience across platforms and devices. Armed with this data, marketers can tailor email engagement strategies accordingly to develop loyal and profitable relationships with subscribers.
Assess engagement and acquisition trends: Brands can dig into engagement and acquisition trends by lists, segments and geography to continuously test and refine formulas for success. Interactive maps drill into subscriber growth trends and engagement rates by region, in order to improve campaigns through localization and personalization.
“We are always getting requests for detailed subscriber reports and campaign analytics across all of our different brands,” says Jared Fitterman, Audience Development Manager at Complex Networks. “Insights changes the game for us - it gives us direct access to the data that we need and will allow us to act much more quickly.”
Pricing & Availability
Campaign Monitor Insights will be generally available today at no additional cost to all Campaign Monitor customers. Additional information can be found at campaignmonitor.com/pricing.
About Campaign Monitor
Campaign Monitor is the leading provider of intelligent email marketing and automation software for growing companies. With the simplicity of Campaign Monitor’s drag-and-drop tools, more than two million customers at 200,000 companies worldwide, including Chandon, Rip Curl, Topshop, Vice Media and Virgin grow their business with powerful email marketing and marketing automation. Founded in 2004, Campaign Monitor has offices and 24/7 live support in 20 cities globally, including San Francisco, New York, London and Sydney. Learn more at www.campaignmonitor.com.
