NEW YORK--(BUSINESS WIRE)--The New York Times today announced digital subscriptions for NYT Cooking, its popular recipe site and app that helps home cooks discover and save the world’s best recipes and serves as a guide in the kitchen. The subscription is available today at NYTCooking.com/subscribe.
For $5 every four weeks, Cooking subscribers will have unlimited access to more than 18,000 tested and curated recipes from Times journalists past and present, including Melissa Clark, Julia Moskin, Tejal Rao, Sam Sifton, Mark Bittman, Craig Claiborne, Molly O'Neill, Ruth Reichl and many others. The subscription also includes all of the Recipe Box tools, which allow users to save recipes from anywhere on the web (in addition to Cooking recipes), as well as rate recipes and leave notes to help fellow cooks.
Edited by Food editor Sam Sifton, NYT Cooking features curated recipe collections and more than 40 Cooking Guides that make it easier for home cooks to learn the basics, while also providing the tools to help them become better, more accomplished cooks. Cooking has a monthly audience of approximately 10 million unique users and its newsletter has more than one million subscribers.
“Home cooks all over the world love NYT Cooking for its handy tips, rich photography, and kitchen-friendly product design,” said Meredith Kopit Levien, executive vice president and chief operating officer, The New York Times Company. “Plus, having access to the journalistic rigor Sam Sifton and team put into their recipes and recommendations is unique only to The Times. That’s why so many people around the world engage with the Cooking product, and we are confident that this deep level of engagement will translate into subscriptions.”
To access Cooking, users will be required to create an account, or log in with an existing Times account. Registered users will have access to a limited selection of editor-curated recipes, collections and guides for free, updated regularly with seasonal recipes, new content and recommendations from Cooking editors.
To mark the debut of Cooking subscriptions, all users who register for a Cooking account will be enrolled in a 28-day free trial subscription. All existing Times subscribers will continue to enjoy unlimited access to Cooking.
NYT Cooking was created in 2014 by NYT Beta, The Times’s interdisciplinary team that collaborates on building enriching editorial products for readers. In addition to Cooking, Beta is responsible for Watching, Real Estate, Well, Smarter Living and Crosswords.
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