DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Digital Marketing Software Market Insights, Opportunity, Analysis, Market Shares And Forecast 2017 - 2023" report to their offering.
The global digital marketing software market is expected to grow with the CAGR of approximately 17.4% during the forecast period
The market growth has been attributed towards application across major verticals such as retail etc. Retailers require connection with customers in the right moment with numerous sales channels and technologies which creates the demand for e-commerce software as it is mostly utilized for personal communication as well as for exchange of quotations, financial transactions and catalogs. Moreover, increasing competition in the global world has created opportunity for digital marketing software to compete with the firms. Rise in competitive environment has increased the growth of marketing strategies varying from sales to retention.
Geographically, North America is the leader in the digital marketing software market. Increasing media & entertainment industry creates pressure among film marketers to choose better medium for market their films which drives the demand for digital marketing software in the region. However, Asia Pacific is expected to be the fastest growing region during the forecast period (2016-2023). China, India and Singapore are expected to witness potential growth in near future due to increasing government support to digitalization in the region.
The presence of major players such as IBM Corporation (U.S.), Hewlett Packard (U.S.), Adobe Systems (U.S.), Amazon Web Services (U.S.), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), Fujitsu Ltd. (Japan) etc. are creating opportunity for high innovations which will enable the market to solve data security and privacy concerns and increase effectiveness.
Key Topics Covered:
1. Introduction
2. Market Overview
3. Market Determinants
4. Market Segmentation
5. Competitive Landscape
6. Geographical Analysis
7. Company Profiles
- Adobe Systems (U.S.)
- Amazon Web Services, Inc. (U.S.)
- Fujitsu Ltd. (Japan)
- Hewlett-Packard (U.S.)
- Hubspot (U.S.)
- IBM Corporation (U.S.)
- Infor, Inc. (U.S.)
- Marketo (U.S.)
- Microsoft Corporation (U.S.)
- Open Text Corporation (Canada)
- Oracle Corporation (U.S.)
- Salesforce.Com (U.S.)
- SAP AG (Germany)
- SAS Institute, Inc.
- Teradata Corporation (U.S.)
For more information about this report visit http://www.researchandmarkets.com/research/n3qck8/global_digital
