Frito-Lay’s Variety Pack Gives Away One Nintendo Switch System and Game Every Hour for 6 Weeks

Classic Snacks Give Everyone a Chance to Win

Between now and July 8, Frito-Lay is giving away one Nintendo Switch system and a game every single hour! (Graphic: Business Wire)

REDMOND, Wash.--()--The next time you pick up a Frito-Lay Variety Pack, one of the flagship brands from PepsiCo’s Frito-Lay division, you also might pick up a Nintendo Switch gaming system. Between now and July 8, Frito-Lay is giving away one Nintendo Switch system and a game every single hour! Specially marked Frito-Lay Variety Packs contain information about how U.S. residents can enter for a chance to win.

“Nintendo Switch sprung out of the gate as the fastest-selling Nintendo home system in history,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “It’s no secret that snacks and video games have always gone together, and this is a great chance for people to get their hands on a Nintendo Switch and a game.”

Frito-Lay Variety Pack includes pre-portioned bags of everyone’s favorite Frito-Lay snacks, such as: Cheetos cheese flavored snacks, Doritos tortilla chips, Fritos corn snacks, Funyun’s onion flavored rings, Lay’s potato chips, Rold Gold pretzels, Smartfood popcorn and SunChips multigrain snacks. Variety Packs are available at retail stores nationwide for a suggested retail price of $3.60 - $8.99. For additional details about the Frito Lay presents the Nintendo Switch Giveaway, visit http://www.flvpgamegiveaway.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.4 billion video games and more than 703 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

About Frito-Lay Variety Pack

Frito-Lay Variety is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Frito-Lay Variety Pack by visiting www.MyDreamvention.com.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means

providing a wide range of foods and beverages from treats to better for you snacks; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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Note to editors: Nintendo press materials are available at http://press.nintendo.com, a password-protected site. To obtain a login, please register on the site.

Contacts

GOLIN
Rich George, 415-318-4342
rgeorge@golin.com
or
Eddie Garcia, 213-335-5536
egarcia@golin.com

Contacts

GOLIN
Rich George, 415-318-4342
rgeorge@golin.com
or
Eddie Garcia, 213-335-5536
egarcia@golin.com