NEW YORK--(BUSINESS WIRE)--Time Inc.’s (NYSE:TIME) MNI Targeted Media Inc. announced today the national expansion of its digital media agency, Harpoon Digital, in response to growing demand for its services.
To serve its growing client list and maintain a high level of service, Harpoon Digital is expanding its team with four newly created positions. Each member of the expanded team is expert at interpreting data to develop successful digital campaigns for clients and agencies. These new roles will provide regional account management and support and will report to Dean McClearn, Director of Account Management at Harpoon Digital.
- Alex Tanev will support the Northeast region and will be instrumental in the development of strategic accounts.
- Brendan Kennedy, after transforming Richmond, Virginia, into a thriving market, will apply his expertise in the larger Southeast region.
- Steve Weiss helped develop the Harpoon Digital business and will expand his support and service to the Northwest region.
- Caitlin Saxton, after building momentum in the Chicago market, will relocate to bring her expertise to the Southwest region.
As Emily Shepherd of client Rack Room Shoes & Off Broadway Shoe Warehouse notes, “Harpoon Digital has been instrumental in providing the flexibility and client-side control we were missing in improving our media strategy and performance. Harpoon Digital has acted as a true extension of our internal team, becoming deeply invested in our brands' success.”
Rob Reif, President, MNI Targeted Media Inc., commented: “With their expertise, perseverance and passion in their added leadership roles, Alex, Brendan, Steve and Caitlin will ensure that Harpoon Digital continues to provide industry-leading insights and unmatched campaign strategy and service for both clients and agencies. Congratulations to each of them on their well-earned promotions.”
“Over the past year, we’ve seen tremendous growth because clients are looking for an engaged and thoughtful partner that is comfortable working with both agencies and clients and their existing partners to craft the optimal campaign. Renewals from happy clients are our measure of success,” Reif added.
Harpoon Digital was launched in March 2016 as the digital-only agency inside MNI Targeted Media Inc. It is focused on cross-platform digital solutions from concept through implementation. With Harpoon Digital having turned in a successful first year, a growing roster of loyal clients now look to its team of media experts to provide comprehensive digital strategy, from planning and buying to real-time campaign execution and meticulous reporting.
ABOUT HARPOON DIGITAL
Harpoon Digital is a digital-only strategy and service agency inside MNI Targeted Media Inc. It leverages competitive pricing that the larger company is known for achieving owing to its volume and buying power. Thanks to additional access to its proprietary Omnipoint system, access to first-party campaign performance data provides actionable insights for clients that optimizes planning and ROI. Harpoon Digital’s proven, successful model for clients and agencies alike allows clients to span the categories of automotive, retail, consumer goods, as well as B2B businesses that have niche audiences.
ABOUT MNI TARGETED MEDIA INC.
MNI Targeted Media Inc. is a subsidiary of Time Inc., one of the world’s leading media entities. It specializes in offering clients a range of targeted advertising products and solutions across media platforms, categories and audiences via its three brands—MNI, Harpoon Digital, and Targeted Media Health.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as approximately 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.
