MUNICH--(BUSINESS WIRE)--SAP SE (NYSE: SAP) today announced that SAP, a leading provider of omnichannel customer engagement and commerce solutions, has been positioned by Gartner Inc. for its SAP® Hybris® solution in the Leaders quadrant of the 2017 Magic Quadrant for Multichannel Campaign Management.1
The report states, “The multichannel campaign management (MCCM) market consists of vendors that orchestrate customer engagements and marketing content to individuals and segments across multiple channels. Channels may include websites, email, mobile, social, programmatic advertising, call centers and direct mail.”
The report evaluated 22 providers of MCCM based on completeness of vision and ability to execute.
“It is essential that today’s marketers are able to seamlessly orchestrate complex campaigns across customer segments and a comprehensive and diverse set of channels,” said Brian Walker, chief strategy officer, SAP Hybris.2 “We believe being named as a Leader in Gartner’s Magic Quadrant Report for Multichannel Campaign Management is evidence of how we have invested in the product to meet the needs of today’s marketers for high-performance marketing solutions that integrate across our front-office applications.” These solutions are covered in the SAP Hybris Commerce Cloud portfolio, the SAP Hybris Sales Cloud portfolio and the SAP Hybris Service Cloud portfolio.
According to the report, “Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”
About the Magic Quadrant
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1. Gartner, “Magic Quadrant for Multichannel Campaign Management” by
Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin, April 11, 2017.
2.
SAP Hybris is a new brand name launched in January 2016 to represent the
SAP solutions for customer engagement and commerce as well as the
offerings, employees, and business of acquired company hybris AG, which
continues to be our legal entity until integration with SAP is complete.
About SAP Hybris Solutions
SAP Hybris solutions provide
omnichannel customer engagement and commerce software that allows
organizations to build up a contextual understanding of their customers
in real time, deliver a more impactful, relevant customer experience,
and sell more goods, services and digital content across every touch
point, channel and device. Through customer data management, context
driven marketing tools and unified commerce processes, SAP Hybris
solutions have helped some of the world’s leading organizations to
attract, retain and grow a profitable customer base. SAP Hybris software
for customer engagement and commerce provides organizations with the
foundation, framework and business tools to create a holistic customer
view across channels, simplify customer engagement and solve complex
business problems. For more information, visit http://www.hybris.com/.
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