LOS ANGELES--(BUSINESS WIRE)--AEG, the world’s leading sports and live entertainment company, is launching AEG Studios, an in-house branded content division. The new division will work as an extension to AEG’s Global Partnership group and supports the creation, production and development of innovative, original content for the company as a whole as well as its numerous brand partners. Veteran content strategist, Raymond Leon Roker, will oversee the new initiative as head of the division across music, sports and facilities.
AEG Studios will work closely with brand partners to conceive, produce and deliver compelling content across digital, print, video and mobile. This content will allow brands to engage their target audience authentically and tell their stories in more thoughtful and engaging ways.
“Our partners are asking for great storytelling through original content; we have listened and are now building a world-class production company with the most innovative creators in the sports and entertainment business,” said Andrew Klein, senior vice president, AEG Global Partnerships. “We're known for bringing our partners' messages to life through cutting-edge campaigns. AEG Studios will amplify our ability not only to solve our brand partners' needs, but also help them engage with their target audiences by bringing them the one-of-a kind pieces of content and creativity that only our network of talent, assets and resources can provide. ”
The new division has been created in response to the rapid growth and demand AEG is experiencing from partners for branded content. While the industry is robust with various forms of content, there remains a demand for content that is fresh, targeted and shareable. As the world's leading sports and live entertainment company, AEG has access to best-in-class creative and is uniquely positioned to bring its brand partner’s content to life across AEG’s festivals, concerts, sports, arenas and more.
With a proven track record of delivering engaging content, AEG Studios will bring partners closer to the heart of live events using bleeding edge virtual reality and 360-degree video, documentary and episodic programming to name a few.
ABOUT AEG
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
