NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Instant Channel, the industry-leading global email marketing and customer communications platform, has announced a strategic growth investment from a private investor group including David DeWalt, former CEO of FireEye, McAfee and Documentum, and former senior Goldman Sachs partners George Mattson and Jeffrey Moslow. As part of the deal, the company will expand its development and sales operations to support the company's continued rapid growth and investment in building world-class technology and services in the rapidly growing email marketing and customer communications space.
Founded in 2009 by brothers Jay and Dave Seleno, the company has pioneered a proprietary technology platform that leverages behavioral intelligence and dynamic scoring to deliver highly targeted email campaigns with industry-leading conversion and monetization rates. Instant Channel’s current products include a fully managed audience targeting and segmentation platform that allows brands and agencies to execute email marketing and communications campaigns and automate the creation and management of target lists. The company has developed valuable behavioral customer intelligence specific to numerous industry verticals and demographics, which combined with proven delivery capabilities, produces superior results for its advertising customers.
Jay Seleno, Instant Channel’s CEO and co-founder, stated, “The deep knowledge and combined experience of the investor group along with strategic growth capital, will help fuel the rapid expansion of Instant Channel’s next-generation email communications and marketing platform, allowing the company to deliver the industry’s first cloud-based, as-a-service platform for automated behavioral consumer intelligence.”
David DeWalt commented, “The company’s application of machine learning to the monetization of consumer intelligence is unique in the industry. We are excited to team up with Jay and Dave and the entire Instant Channel team to expand their industry-leading platform and services. They are on a path to become the global leader in customer communications offering transactional and email marketing, as self-service or as-a-service deployment models.”
George Mattson, also, commented, “Instant Channel’s advanced technology platform has already caught the attention of major brands and direct marketing agents and will disrupt the email marketing and customer communications space as they expand their platform to be delivered as a service. We are particularly excited about the launch of the company’s first SaaS offering during the second quarter of this year. Their ability to help a company instantly predict, report and act on critical email marketing data through advanced analytics is already delivering dramatic results for large brand advertisers and agencies.”
Jason Walker of w4 stated, “In our fast-growing and competitive landscape, Instant Channel has several unique differentiating advantages baked into their proprietary software systems: turnkey management of campaigns, visualized and interactive performance KPIs, and elegant distribution systems which allow them to perform for a wide variety of partners. Flexibility of these technology solutions provides the infrastructure needed to rapidly scale up or down depending on their partners’ requirements.”
Inverness Advisors acted as the exclusive financial advisor to Instant Channel in connection with the transaction.
About Instant Channel
Instant Channel is an email-focused marketing firm that leverages a proprietary, consumer-behavior-driven machine learning software platform to produce exceptional results for its customers. Whether the goal is new customer acquisition, brand awareness or high-volume sales, Instant Channel’s software finds the right audience. Since 2009, Instant Channel has been developing and using its extensive suite of targeting, delivery and reporting modules connecting both large and small brands with the consumers they need. Instant Channel has experienced rapid year-over-year growth and continuous profitability since inception. For more information, please refer to the Instant Channel website http://www.instantchannelinc.com.
About Inverness Advisors
Inverness Advisors is a strategic advisor to middle-market and growth stage companies in the technology, media and enterprise services sectors. Inverness represents clients in M&A, financing and other strategic transactions. Inverness Advisors is a division of KEMA Partners LLC and conducts all securities business through KEMA Partners LLC, a FINRA member and SEC-registered broker-dealer. (http://www.inverness-advisors.com)