SAN FRANCISCO--(BUSINESS WIRE)--Campaign Monitor, the leading provider of intelligent email marketing and automation software for growing brands, today announced it has acquired Tagga, the premier customer data platform for marketers. By combining Tagga’s customer data platform with Campaign Monitor’s leading email marketing and automation software, Campaign Monitor will deliver a next-generation B2C CRM for growing companies.
Gartner predicts that the CRM market will surpass $37 billion in the coming year [1], eclipsing the big enterprise software markets. Traditionally, CRM providers have developed software for B2B companies focused on account-based marketing - the kind of marketing that is heavily business process driven and requires a sales representative to nurture relationships. B2C brands, in contrast, need scalable software that keeps track of millions of customers and their associated behavioral data to segment and personalize engagement.
“Data is the fuel of the future. It’s growing faster than ever before and marketers need to continually capture that behavioral data, extract insights and take action,” said Alex Bard, CEO, Campaign Monitor. “With Tagga, Campaign Monitor will be the marketer's behavioral data-driven CRM, powering more effective ways for marketers to engage with customers.”
With this acquisition, Campaign Monitor is democratizing access to behavioral data, empowering marketers to automatically capture data and create behavioral profiles for their customers to meaningfully drive a greater return for their business.
“Tagga empowers marketers with a 360 degree view of their customers,” said Benj Fayle, CTO, Tagga. “With Campaign Monitor’s leading email marketing and automation, marketers can now drive conversations from customer intelligence.”
Email subscribers are more than just clicks and opens, they are customers browsing your website, engaging with your social channels, and shopping. Campaign Monitor and Tagga will bring all of these activities together to create a unified customer profile within a behaviorally driven CRM, designed for the unique needs of B2C companies.
“Campaign Monitor and Tagga are already driving engagement and revenue for our business, and we’re thrilled about the acquisition,” said Punam Pathak, SVP of sales & marketing, Flight Centre Travel Group. “Combined, they'll deliver a unified B2C CRM platform that empowers us to execute hyper-personalized marketing campaigns.”
For more information, please visit campaignmonitor.com/tagga.
Pricing & Availability
Tagga will be integrated into Campaign Monitor’s platform with a beta offering slated for calendar year 2017. Pricing for the new offering will be announced at the time of general availability.
About Campaign Monitor
Campaign Monitor is the leading provider of intelligent email marketing and automation software for growing brands. With the simplicity of Campaign Monitor’s drag-and-drop tools, more than two million customers at 200,000 companies worldwide, including Adidas, BuzzFeed, Chandon, Rip Curl, the San Diego Chargers, Topshop, Sephora, Vice Media and Virgin grow their business with powerful email marketing and marketing automation. Founded in 2004, Campaign Monitor has offices and 24/7 live support in 20 cities globally, including San Francisco, New York, London and Sydney. Learn more at www.campaignmonitor.com.
[1] Gartner (2013) Gartner Forecast: Enterprise Software Markets, Worldwide, 2012-2017, 2Q13 Update4 - Retrieved from https://www.forbes.com/sites/louiscolumbus/2013/06/18/gartner-predicts-crm-will-be-a-36b-market-by-2017/#2f36bcd077e3
