SAN CARLOS, Calif.--(BUSINESS WIRE)--TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, announced today that Walt Horstman has joined the company as senior vice president and general manager, analytics and advertising.
In this role, Mr. Horstman will lead TiVo’s analytics and advertising team, driving improved targeting and effectiveness of advertising across all devices and platforms. He will oversee deliverables across the company’s strategic product roadmap and manage overall business group operations. Mr. Horstman will be based out of the company’s New York office and will report directly to Pete Thompson, executive vice president and chief operating officer, TiVo.
“As an accomplished executive with a proven track record of leading cross-functional teams, Walt brings renewed perspective and deeply relevant experience to TiVo’s analytics and advertising offerings,” said Mr. Thompson. “His diverse background and industry knowledge surrounding data-driven insights and advanced TV advertising make him especially well-suited for this role and we’re thrilled to have him on-board to further our analytics strategy.”
Previously, Mr. Horstman was president of AudienceXpress, which he built as an entirely new business for Visible World. AudienceXpress is a leading programmatic TV platform, which automates planning, buying, optimization and daily reporting of data-driven TV campaigns across a national footprint. Prior to that, he was senior vice president of media solutions at Visible World, a TV technology company that provides advertisers with targeting and customization solutions for their TV messages. Visible World and AudienceXpress were ultimately acquired by Comcast. Additionally, Mr. Horstman held senior positions at both Cablevision and Accenture.
“It’s a privilege to join the TiVo team and become a part of the company’s ongoing commitment to entertainment innovation,” said Mr. Horstman. “From the creation of the interactive program guide to the delivery of more predictive data-driven and actionable insights, TiVo continues to introduce some of the most exciting technological advancements in the space. I’m excited to further the development of TiVo’s pioneering analytics team and look forward to the solutions we’ll be able to bring to market.”
Mr. Horstman holds a bachelor’s degree in economics and German literature from Amherst College and a masters of business administration, marketing and technology management from the Stanford Graduate School of Business. He also spent time studying German language and literature at Freie Universitat in Berlin.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global
leader in entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative products
and licensable technologies that revolutionize how people find content
across a changing media landscape. TiVo enables the world’s leading
media and entertainment providers to deliver the ultimate entertainment
experience. Explore the next generation of entertainment at tivo.com,
forward.tivo.com
or follow us on Twitter @tivo
or @tivoforbusiness.
Forward-looking Statement
All statements contained herein
that are not statements of historical fact, including statements that
use the words “will” or “is expected to,” or similar words that describe
TiVo Corporation’s or its management’s future plans, objectives or
goals, are “forward-looking statements” and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors that could cause the actual
results of TiVo Corporation to be materially different from the
historical results and/or from any future results or outcomes expressed
or implied by such forward-looking statements. Such factors are further
addressed in TiVo’s most recent report on Form 10-Q and other documents
of TiVo Corporation, Rovi Corporation and TiVo Solutions Inc. (formerly
known as TiVo Inc.) on file with the Securities and Exchange Commission
(available at www.sec.gov).
TiVo Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.