Success Case Study: Glacau Smart Water - Examines the Details of and Reasons Behind the Success of Coca-Cola's New Electrolyte-Enhanced Bottled Water Brand - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Success Case Study: Glacéau Smart water" report to their offering.

"Success Case Study: Glacéau Smart water" examines the details of and reasons behind the success of Coca-Cola's new electrolyte-enhanced bottled water brand. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products, especially within an oversaturated marketplace.

In 2014, Coca-Cola launched a new bottled water brand, Glacéau Smart water, in the UK. Smart water is created via a process whereby it is vapor-distilled before electrolytes are added for a "crisp, clean taste." It has successfully appealed to consumers wanting to cut down on unhealthy soft drinks.

Scope

- Consumers in the UK believe that a product is capable of being both healthy and tasty.

- Water brands should seek to add more functional ingredients to their products as they must be able to successfully differentiate their product line in comparison to competitors'.

- Health-conscious consumers are looking for ingredients that are able to provide further functional benefits, other than everyday benefits such as being low in calories and fat.

Key Topics Covered:

1. About this research

2. Executive summary: Glacéau Smart water

3. What?

4. Why?

5. Take-out

6. Appendix

Companies Mentioned

- Coca-Cola

- Lucozade

For more information about this report visit http://www.researchandmarkets.com/research/cnq643/success_case

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding