DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing" report to their offering.
The report features an overview of the various marketing channels available to pharma, and examines the factors driving change within this field. It analyzes how a wide range of digital marketing methods can be effectively integrated into a synergistic multichannel marketing strategy that allows both traditional and newer channels to complement each other.
Analysis of the main challenges and risks associated with digital marketing methods, in addition to potential solutions and approaches to overcoming them, is provided. Real-world case studies of marketing strategies and campaigns employed by pharma are also included.
While the pharmaceutical industry readily adopts new technologies to provide medical advancements, it has been much slower to adopt technology within its marketing efforts, mostly relying on traditional channels and methods. However, the decreasing effectiveness of these traditional channels, given changing physician, patient and consumer trends in today's increasingly digital society, is forcing an evolution of pharmaceutical marketing strategies.
The report examines how the effective implementation of various digital marketing approaches, in conjunction with traditional channels in an integrated multichannel marketing strategy, has the ability to expand marketing reach, increase audience engagement, provide higher return on investment (ROI) and improve methods of tracking ROI for pharmaceutical companies.
This new report adds to our unique portfolio of trusted industry analyses that enable our clients to assess the most promising areas in the market and exploit key business opportunities.
Key Topics Covered:
1 Executive Summary
1.1 Overview of Marketing Channels Available to Pharma
2 Drivers of Change in Pharma Marketing Strategy
2.1 Evolving Patient and Consumer Market Trends
2.2 Evolving Physician Market Trends
2.3 Paradigm Shifts in Pharma Sale Force
2.4 Advantages of Digital Strategies versus Traditional Marketing
2.5 Evolving Market Access Strategies
3 Digital and Multichannel Marketing Strategies
3.1 What is Multichannel Marketing?
3.2 Implementing a Multichannel Marketing Strategy
3.3 Implementing Digital into Face-to-Face Detailing
3.4 eDetailing
3.5 Big Data Solutions for Pharma Marketing
3.6 Predictive Modeling: Fundamental Source of Big Data’s Power
3.7 Leveraging Big Data Solutions to Target Physicians
3.8 Using Big Data for Sales Force Allocation
3.9 Social Media: Key Opportunities Provided by this Channel
3.10 Social Media Marketing: Key Points to Note
3.11 Social Media Marketing Case Study
3.12 Embracing Video Content for Digital Pharma Marketing
3.13 Key Features of Effective Video Marketing
3.14 Prepare for Digital Drug Launches
3.15 Mobile Marketing: Updating Practices for the Smartphone Era
3.16 Pharma Mobile Apps
3.17 Closed-Loop Marketing as part of Multichannel Marketing
3.18 Medical Science Liaisons as part of Multichannel Marketing
3.19 Utilizing Digital Tools to Empower Medical Science Liaisons
3.20 Programmatic Advertising in Pharma
3.21 Programmatic Advertising in Pharma: Approaches to Avoid Regulatory Issues
4 Challenges of Pharma Digital Marketing and Solutions
4.1 Social Media Strategies for Pharma: Challenges and Solutions
4.2 AstraZeneca: Social Media Guidance
4.3 Privacy Issues
4.4 Digital Talent Gap in Pharma and Other Organizational Challenges
4.5 How Does Branded Content Stay Relevant in the Internet Age?
4.6 Challenge of Measuring Return on Investment in a Multichannel Marketing Strategy
4.7 How to Accelerate Digital Marketing
5 Pharma Digital Marketing Strategies: Case Studies
5.1 GSK and Pfizer
5.2 Novartis and Sanofi
5.3 Johnson & Johnson and Merck & Co
5.4 Social Media Use in Pharma – Case Studies
5.5 Report Summary
6 Bibliography
For more information about this report visit http://www.researchandmarkets.com/research/hbfrl7/evolving
