DALLAS--(BUSINESS WIRE)--In a business climate defined by fast fashion geared to target the millennial shopper, MISOOK is creating a differentiated voice through their commitment to dressing the woman who is confident, successful and committed to being stylish rather than trendy. Owned by Authentic Brands Group, MISOOK is the exclusive apparel partner of Texas-based Ming Wang, which innovates with unique retail partnerships that have resulted in successful sales growth in both department stores and specialty retailers.
Ming Wang has invested in innovations in manufacturing technologies, supply chain management, and retail partner support, which has set them apart from industry competitors. The company houses their operations and quality control in Dallas while maintaining a design and marketing team in their New York City showroom.
The company has enjoyed remarkable business growth with MISOOK in the past year, with annual sales increases of 15 percent. In fact, they were recognized by SMU’s Cox School of Business as part of its Dallas 100, an award recognizing growth and innovation for entrepreneurial, privately-held companies in the Dallas area. One luxury department store has enjoyed several seasons of this successful partnership, including impressive sales increases and margins in the mid-fifties, percentages which are very rare in the industry.
Their success in this strategy has encouraged the leadership team, with strong direction from Steven Wang, Director of Brands for MISOOK and Ming Wang, to create an even more aggressive revenue strategy for 2017, including projections for 20 percent growth over a 12-month period.
“What we’re hearing from our retailer partners is that MISOOK is a safe business bet,” explains Wang. “The brand is consistent, reliable, proactive and service-oriented. And that customer-centric model helps our retail partner grow the same types of relationships and loyalty that MISOOK has enjoyed since its founding.”
