DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "World Location Based Services Market - Opportunities and Forecasts, 2014-2022" report to their offering.
Location-based service (LBS) is delivery of specific services to users on the basis of location of mobile or wireless devices. Location-based services are used to locate persons, objects, track vehicle movements, navigation, logistics, and inventory management. Upsurge in penetration of wireless devices such as tablets, smartphones, and handheld devices has boosted the adoption of social networking platforms, and provided new avenues for location-based marketing & advertising. Moreover, rise in demand for active check-in apps, and use of business intelligence in fraud management & secure authentication has fueled the growth of location-based services market. However, increased prices of real-time based LBS components, and personal data security are the major factors hindering the growth of global location-based services industry. Increasing application areas along with technological advancements in cloud computing, global navigation satellite system (GNSS), GPS, wireless technologies, advanced motion & temperature sensors, unmanned vehicles, high precision cameras, and others is expected to provide numerous growth opportunities for the location-based services market.
Rapid adoption of Wi-Fi and WLAN networks in hospitals and public places is expected to drive the location-based services market during the forecast period. Furthermore, owing to advancements in technology and increase in consumer demand, leading market players have developed various LBS-enabled products and adopted various strategies to sustain the intense competition in the global location-based services market. Product launch is one of the most prominent strategies adopted by market players in the global location-based services industry. For instance, in 2016, AT&T launched AT&T Fleet Complete, which is a GPS-based fleet for asset and mobile workforce solution. In addition, Retale, a location-based mobile advertising platform, announced the introduction of RetaleBot, which uses location based information to offer coupons to users through Facebook Messenger.
Key Topics Covered:
Chapter: 1 Introduction
Chapter: 2 Executive Summary
Chapter: 3 Market Overview
Chapter: 4 Global Location-Based Services Market, By Component
Chapter: 5 Location-Based Services Market, By Technology
Chapter: 6 Location-Based Services Market, By Application
Chapter: 7 Location-Based Services Market, By End User
Chapter: 8 Location-Based Services Market, By Geography
Chapter: 9 Company Profiles
Companies Mentioned
- Acer Inc.
- Aruba Networks
- Broadcom Corporation
- Canon Inc
- Dell Inc.
- Fujitsu Ltd.
- Garmin Ltd.
- HP Company
- Huawei Technologies Co. Ltd.
- Intel Corporation
- Intersec Group
- LG Electronics
- Lenovo Group Ltd.
- MediaTek Inc.
- Meridian Apps
- Nikon Corporation
- Pegatron Corporation
- Pocket Finder
- Ruckus Wireless
- Samsung Electronics
- Shopkick Inc.
For more information about this report visit http://www.researchandmarkets.com/research/t8z2tr/world_location
