PITTSBURGH & CHICAGO--(BUSINESS WIRE)--The Kraft Heinz Company (NASDAQ: KHC) and Oprah Winfrey have today announced a joint venture called Mealtime Stories, LLC, whose mission is to create a new line of food that will make real, nutritious products more accessible to everyone. The initial offering will be ready to eat refrigerated products across multiple categories.
Kraft Heinz will initially develop, manufacture, market and sell this new line of food products in the U.S. As part of the joint venture, 10% of profits will be donated to charities aimed at eradicating hunger.
Additional details about the brand specifics and products will be announced later in 2017.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.