SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Since debuting its Farm to Wok™ campaign, P.F. Chang’s has been recognized by MarCom, The Internet Marketers Association, The New Media Institute, and Best in Biz for its food-focused multimedia campaign. Farm to Wok™ has been P.F. Chang’s food philosophy since inception, but the company has only recently begun articulating its story both in restaurants and online through a new Farm to Wok™ microsite, digital advertising dedicated to the art of wok cooking and documentary-style videos introducing P.F. Chang’s partners, starting with Muranaka Farm, Nature Nate’s and USA Rice.
“Farm to Wok™ means we make our dishes from scratch and hand-roll our dim sum daily using clean, wholesome ingredients and purposeful recipes,” said Dwayne Chambers, chief marketing officer for P.F. Chang’s. “It’s our platform for making sure guests understand how we cook, what ingredients we use, and what sort of relationships we hold with farmers and other vendors that we rely on. Our team has done an excellent job gathering and conveying our food stories, and building even better relationships with our guests.”
MarCom recognized P.F. Chang’s as a Platinum Winner for Website Design and a Gold Winner for a Marketing Product or Service Video. The MarCom Awards is an international creative competition that is judged by the Association of Marketing and Communication Professionals who look for companies and individuals whose work serves as a benchmark for the industry.
The Internet Marketers Association IMPACT Awards judged P.F. Chang’s use of Twitter, Instagram and Pinterest as Best in Class. P.F. Chang’s blog, email, Facebook and YouTube also won Vertical Leader Awards. The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.
The New Media Institute recognized P.F. Chang’s as Best in Industry for its farmer partner videos featuring Nature Nate’s and Muranaka Farm. Finalists for awards were selected for design and use of technology to serve and communicate to their audience.
Best in Biz awarded P.F. Chang’s Gold Winner for Video of the Year and Silver Winner in Marketing Campaign of the Year. Best in Biz is the only independent business awards program judged by members of the press and industry analysts.
P.F. Chang’s
Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first multi-unit restaurant concept in the U.S. to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. Since inception, P.F. Chang’s chefs have been hand-rolling dim sum, hand chopping and slicing all vegetables and meats, scratch cooking every sauce and wok-cooking each dish, every day in every restaurant. P.F. Chang’s new Farm to Wok™ menu highlights its wholesome, scratch-cooking approach and introduces new dishes and drinks for lunch, happy hour and dinner. Today, P.F. Chang’s has 215 U.S. restaurants, including three airport locations, plus 66 international locations in 19 countries across the globe. For more P.F. Chang’s news, promotions and store openings, or to make reservations, visit pfchangs.com and follow us on Facebook, Twitter @PFChangs and Instagram.
