CARLSBAD, Calif.--(BUSINESS WIRE)--Treem, Inc., today announced its public launch and debut of the Treem Communications Platform. Available immediately in the iTunes and Google app stores, Treem is an integrated social platform and next-generation messaging app that delivers new levels of privacy, control and integration across the social media experience.
Treem allows users complete control of what information they wish to consume and who sees their posts. They can also curate their own custom content libraries instead of being served content based on an advertiser-driven model. Designed as the most comprehensive platform for efficient communication with family, friends and work colleagues, Treem is the next “killer app” for social media, answering the need for greater privacy and user control of the social media experience.
Maximum control and configurability are achieved via Treem’s patent-pending graphical user interface (GUI), with a “tree-based” design metaphor that allows users to build discrete groups of contacts who will only receive a given message or piece of content if the user designates that they can see it. With fine-grained control of their online communications, Treem users can preserve their own personal privacy in an era when platforms like Facebook, Snapchat and Instagram are becoming increasingly public and subject to monitoring from employers, parents and other third parties.
“Social media is changing, and the lines between social activity, entertainment and business content are becoming increasingly blurred,” commented Ken Kaufman, Treem Founder and CEO. “We’re developing a totally new application model that empowers users to organize and integrate their digital lives and to more effectively manage a broad range of online content and social connections, with greater privacy and control.”
Recent research shows that the average person spends more than half of the waking day on tech and media and that the millennial generation spends as much as 18 hours per day interacting with media. As such, the Treem app is poised to become the source for organizing “all things digital” among mobile device users. In addition to built-in messaging and privacy management capabilities, Treem’s “Explore” functionality can aggregate most of users’ favorite content sources, including websites, RSS feeds, news magazines and video from sources such as Netflix, Hulu and YouTube. Users never have to leave the Treem platform to consume their favorite content, and because of its unmatched user experience, Treem provides content publishers with a new channel that adds reach for creators and drives engagement.
In addition, Treem will drive adoption and engagement by awarding company equity to end users via the Treem Award Plan. Targeted at Millennials and Generation X, the Award Plan encourages users to get friends, family and colleagues to join and participate in the Treem network via a patent-pending gamification approach. Users who build the strongest social networks will gain points, and an algorithm within the app tracks all downstream member activity within a given user’s network in order to accurately calculate his or her contribution. Award Plan points can ultimately be used as credit for Treem equity. At the time of the company’s sale or a public offering, Treem will share 20 percent of the company’s value with its users. Unique in the industry, the Treem Award Plan gives users a tangible incentive to build and grow their Treem networks and to become partners in the long-term success of the platform and company.
“Treem has created a new social media app like I’ve never seen before. They have an opportunity to reach critical mass and evolve into a social media platform for the future,” said Rob Enderle, Principal Analyst at Enderle Group. “Breaking through the noise will be one of their biggest challenges, however. If they do it, like I think they can, we’ll all be talking about Treem as the next big thing in social media.”
About Treem
Based in Carlsbad, Calif., Treem is a privately-held startup focused on building the next “killer app” for social media. The Treem Communications Platform is a comprehensive social media solution and next-generation messaging app, offering new levels of privacy, control and integration. With a patent-pending graphical user interface built on a “tree-based” design metaphor, Treem allows users to build discrete “branches” of contacts, giving users complete control of the information they wish to consume, who sees their posts and the ability to curate their own custom content libraries. Treem facilitates efficient communication with family, friends and work colleagues and offers end users a unique way to take part in the company’s success by rewarding them with company equity for building and expanding their Treem networks. Treem is available now in the iTunes and Google app stores. For more information, visit www.treem.com.
