GREENSBORO, N.C.--(BUSINESS WIRE)--Leading apparel brand Wrangler® and Universal Music Group Nashville (UMGN) announce today an innovative music content agreement that will bring unique, star-studded video to music fans across the globe. Kicking off with what is anticipated to be the most-watched country music live stream of all time, the online and mobile platform Wrangler Network (WranglerNetwork.com) will live stream George Strait performing at a historic Texas dancehall Wednesday, Nov. 16.
The newly signed agreement promises viewers curated content available exclusively through Wrangler Network. Production is slated to include acoustic performances from top UMG Nashville artists and lifestyle vignettes featuring both legendary and rising talent.
“We are so excited to build upon our long existing partnership with Wrangler through the Wrangler Network,” says UMG Nashville President, Cindy Mabe. “The Wrangler Network allows for the alignment of our collective goals of serving country music and lifestyle fans with exciting new content from country music’s biggest stars.”
Strait’s live performance will promote the release of the country legend’s Strait Out of the Box: Part 2, available Nov. 18 exclusively at Walmart. The impressive three-disc, 56-track collection spans 20 years of Strait’s career from 1996 to 2016 and features 36 hit singles including 26 No. 1s. In addition, the collection contains two brand new songs co-written by Strait along with 18 choice album cuts, all personally selected by the King of Country Music.
“Wrangler has always been one of country music’s favorite labels, and through this partnership with UMG Nashville we’re charting new territory to be able to offer viewers more of what they want,” said Craig Errington, vice president of marketing, Wrangler. “We’re thankful to the undisputed King of Country Music for helping us host a truly once-in-a-lifetime concert.”
Since its creation in 2013, the Wrangler Network has become a touchstone for a global community of western lifestyle enthusiasts and the preeminent online streaming platform for the sport of ProRodeo. The Wrangler Network was a landmark innovation, using state of the art technology to bring together the tradition-rich community. From live rodeo action and concerts, to stories of the legends we all look up to, the multi-media platform is the leading digital source for all things western and this deal showcases the brand’s devotion to increasingly accessible, entertaining content for country music fans.
Tune in to George Strait’s performance Wednesday, Nov. 16 at 7:00 p.m. CT exclusively at Strait.WranglerNetwork.com.
About Wrangler®
Wrangler® apparel is available on Wrangler.com and nationwide in mass-market retailers like Walmart, specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers. To find a retailer or for more information on the Wrangler family of products visit Wrangler.com or call 888.784.8571.
About Wrangler Network
Wrangler Network is the online and mobile destination for fans of the western lifestyle to access exclusive live video of country music, rodeo, and equestrian performances and events. Millions of people access WranglerNetwork.com or the Wrangler Network via its free mobile app to get the latest clips, news, photos and more. For more, visit the Wrangler Network at WranglerNetwork.com and download the mobile app, free of charge, for iPhone or Android. You can also find Wrangler Network content on Facebook, Twitter, Instagram and now Snapchat.
About UMG Nashville
UMG Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville. Reading like a “who’s who” of Music Row, the combined rosters include Alan Jackson, Billy Currington, Brandon Lay, Brothers Osborne, Canaan Smith, Chris Stapleton, Clare Dunn, Darius Rucker, David Nail, Dierks Bentley, Easton Corbin, Eric Church, Eric Paslay, Gary Allan, George Strait, Haley Georgia, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Keith Urban, Kip Moore, Lady Antebellum, Lauren Alaina, Little Big Town, Luke Bryan, Mickey Guyton, Sam Hunt, Shania Twain, The Band Perry and Vince Gill.
