SAN FRANCISCO--(BUSINESS WIRE)--Extole, a leading advocate marketing platform, today announced its application for Salesforce Sales Cloud is live on the Salesforce AppExchange, integrating Extole advocate marketing programs with Salesforce CRM data and empowering businesses to connect with their customers in entirely new ways.
The Extole application deepens the understanding marketers have about their existing customers and improves their ability to engage with their customer advocates thanks to profile level data exchange. Built on the Salesforce App Cloud, the Extole Salesforce application also automates the manual processes commonly a part of traditional referral programs. This holistic and modern design for referrals provides an end-to-end system for the entire referral process, from an advocate’s first share through reward distribution.
“Because of the value of advocate marketing as a channel for high-quality customer acquisition, it is clear that, thanks to the architecture and scale of Extole’s platform, we have unique ability to bridge the gap between advocate marketing and CRM. Our Salesforce app helps unlock the power of the thousands of advocates our clients activate,” said Matt Roche, Founder and CEO, Extole. “The major advantage that advocate marketing offers brands is that it acquires customers who are exponentially more valuable than those brought in by traditional digital marketing channels. With Extole’s industry-leading advocate marketing platform now available on the Salesforce AppExchange, marketers can not only bring in even more of them but can also better engage the advocates who helped acquire them.”
Some of the key features include:
- Automatic Advocate and Friend Identification: As advocates identify themselves online through sharing and referral, the Extole App automatically syncs advocate profiles to Salesforce. In addition, referred friend profiles in Extole become leads in Salesforce connecting referred prospects to your existing Salesforce business processes.
- Automated Conversions: With the Extole application, conversion events from Salesforce automatically trigger the Extole platform to issue rewards. And, powerfully, the application features conversion event flexibility allowing rewards to be triggered by different Salesforce events such as lead conversion or opportunity won.
- Embedded Reporting: Salesforce users can natively analyze referral program results and performance thanks to embedded referral program reports. In addition to program summary reporting, the Extole Salesforce app converts each Extole campaign into a corresponding Salesforce campaign for more detailed analysis and complete performance visibility.
The Extole Salesforce app is a key addition to Extole’s Lead Gen Solution. For brands where transactions occur with the help of a sales team, referral programs often focus on engaging existing customers to refer leads and drive sales. Designed specifically for these businesses, the Lead Gen Solution from Extole includes features essential to automate, scale, optimize, and analyze lead capture referral programs. Key features include:
- Multi-Step Conversion: Unlike referral programs for transactional retail brands, programs that focus on lead capture have multiple conversion events such as filling out a lead form, talking with a salesperson, and then purchasing. To automate the delivery of rewards and to measure program performance, Extole features an ability to track every part of conversion processes that take multiple steps.
- Offline Referral and Conversion: Because many businesses using referral marketing to capture leads rely on a sales team to nurture and convert those referred prospects, it’s essential that offline referrals gathered by sales teams and that offline conversions can all be tracked. Extole’s Lead Gen Solution features purpose-built APIs to connect with systems that record these events.
- Powerful Reward Engine: From gift cards to account credit, gift with purchase, and even charitable donations, the powerful Extole reward engine provides the flexibility to offer appropriate rewards for any part of the conversion process whether lead capture or eventual purchase.
“Today’s customers demand authenticity, which means that customer acquisition needs to leverage voices that people trust,” said Roche. “Advocate marketing and referrals provide the best avenue to accomplish this. They let customers put the weight of their reputation behind brands they find valuable. This adds a layer of trust that businesses today need if they want to acquire and retain high-quality customers. The amount of promotional content that people are bombarded with today means that the need to put together an authentic and engaging referral program is more important than ever. Extole’s Lead Gen Solution provides customer marketing teams with the platform needed to turn successful customer relationships into net new customers.”
To learn more about the features and capabilities of the Extole Salesforce app, visit Extole in the Salesforce AppExchange here.
To learn more about the Extole Lead Gen Solution, please visit: https://www.extole.com/contact-us/.
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About Extole
Brands use Extole to turn customers into
advocates. Our enterprise advocacy platform and team of experts create
beautiful advocate and referral programs, so brands can harness the
power of online sharing to the benefit of their bottom line. Extole
enables marketers to connect with millions of advocates, scaling
word-of-mouth to acquire new customers and increase loyalty using their
greatest competitive advantage: their customers.
About Salesforce AppExchange
Salesforce AppExchange is the
world’s leading enterprise apps marketplace that empowers companies to
sell, service, market and engage in entirely new ways. With 3,000
partner apps and more than 4 million customer installs, it is the most
comprehensive source of cloud, mobile, social, IoT and data science
technologies for businesses.
