NEW YORK--(BUSINESS WIRE)--Discovering the most flattering shade of hair color can lead to beauty euphoria and an immediate boost of DIY confidence, but finding that shade can often prove daunting. On average, women spend 8 minutes in the hair color aisle, twice as much time as they spend shopping for hair care products, but only 50% purchase a product. As the Color Expert, Clairol is making the shade selection process as easy as choosing your favorite Instagram filter with the new MyShade app that lets you virtually try on any shade before you buy.
For the first time, the Clairol MyShade application available for iOS and Android devices allows users to scan any permanent at-home hair coloring product to try it on and match it to the closest Clairol shade. The application features ModiFace patented hair coloration and shade matching technology that more accurately depicts the hair color line and starting hair color from the user’s photo. This feature allows MyShade to show the most realistic and accurate result by detecting the texture and color of a user’s hair, including highlights and lowlights.
The MyShade app also features a hair advisor, which through a series of questions selects the best hair color products personalized for each user and her specific needs. The technology behind the MyShade hair advisor uses an artificially intelligent hair recommendation engine that can understand and personalize shade selection to a level that has not been done before in a digital experience.
“The pioneer in hair color, Clairol brought hair color to the U.S., and made it available at retail back in the ‘50’s. We’re using the technology of 2016 to make the deep knowledge of our Clairol color experts accessible to everyone. Choosing the right shade is the vital first step for at-home color success, and it’s the most challenging step for most. This is the ultimate tool for consumers to color with confidence because it puts the expertise of our Clairol colorists in the palm of your hand with personalized product recommendations,” said Heather Carruthers, VP Clairol Global and US Marketing.
“Clairol’s MyShade app is a vital tool for anyone who has ever considered coloring their hair because it offers photo-realistic color results that let consumers try a new color before they commit. We’re thrilled to bring this technology to the hair color category because it takes into account many variables that can impact real-life results. This is the perfect union of augmented reality try-on and AI-based recommendations that can provide a very beneficial digital tool for consumers,” said Parham Aarabi, CEO, ModiFace.
The new application is available starting today from the iOS and Google Play app stores at the following links:
iOS: http://itunes.apple.com/us/app/MyShade/id1169087986
Google Play: https://play.google.com/store/apps/details?id=com.modiface.clairol.myshade
About Clairol
The pioneer in hair color, Clairol was the original company that brought hair color to the U.S., and the first to bring retail innovation to the masses with the launch of Nice‘n Easy, the first ever retail hair color in supermarkets back in the 1950’s. Since then the brand has transcended generations with rich innovations, from the launch of Natural Instincts as the first hair color to include plant-derived and natural ingredients in the 1990’s to Root Touch-Up, the first root touchup product to hit the beauty aisles in the 2000’s. Clairol’s mission is simple: to make every woman feel beautiful and confident with real, natural-looking color. The color expert, Clairol strives to offer a color solution for every need, with a range that includes Age Defy, Nice’n Easy, Root Touch-Up and Natural Instincts. For more information, visit http://www.clairol.com.
For more information about ModiFace, please contact info@modiface.com.
About ModiFace
ModiFace is the leading creator of intelligent augmented reality technology for the beauty industry, providing customizable AR try-on capability for web/ecommerce, mobile, in-store, and messaging. ModiFace's patented technology, which is based on over a decade of research at Stanford University, powers over 200 custom augmented reality apps for beauty brands such as Clairol, Sephora, Allergan, L'Oreal, Unilever, and Yves Rocher.. For more information, visit http://www.modiface.com.
About Coty Inc.
Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions - Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional and OPI. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
