ERLANGER, Ky.--(BUSINESS WIRE)--Halloween may be over but the spirit of sweet indulgence lives on. Airheads, from Perfetti Van Melle, known best for its tremendously tangy, and playfully chewy Airheads bars, announced its own branded version of the Amazon Dash Button, allowing families the opportunity to restock at the mere push of a button.
The Amazon Dash Button is a small device that connects to an Amazon Prime member’s home Wi-Fi and Amazon mobile app, enabling customers to restock on their favorite brands with the power of one-click orders.
According to a survey conducted by the National Confectioners Association, the majority of parents (72 percent) admit to eating some of their kids’ Halloween stash, and one in four parents (25 percent) shared they are more likely to take from their kids’ candy when they are not looking. So when families find their candy supply running low, they can hit their Airheads Dash Button and automatically reorder their favorite Airheads treat at the same low price found on Amazon online.
“The sweet treats and fun had during Halloween doesn’t have to stop after the holiday. You and your family can now enjoy a sweet treat at the push of a button,” said Sylvia Buxton, Vice President of Marketing for Perfetti Van Melle. “With the Amazon Dash Button for Airheads, parents and kids never have to fear running out of Airheads candy again.”
For more information or to place an order, please visit Amazon.com/dashbutton. For even more fun, and a few Airheads-inspired craft ideas and recipes, check out Airheads on Facebook, Twitter, Instagram and Pinterest.
About Airheads
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA and are available in original bar form, chewy bite-sized pieces called Airheads Bites and in sour with Airheads Xtremes belts and bites. Airheads can be purchased at many convenience, drug, retail, club and grocery stores.
About Perfetti Van Melle
Perfetti Van Melle is a global leader in the confectionery business and is the third-largest candy and gum manufacturer in the world. PVM creates imaginative products and brands that are enjoyed in more than 150 countries, including beloved brands like Mentos and Airheads.