BOSTON--(BUSINESS WIRE)--Linkable Networks, a shopper attribution company leveraged by more than 40 national retailers across all classes of trade, today announced enhancements to its platform that enables retailers and brands to verify purchases independent of tender type – cash, credit, or debit – at the SKU-level, at any store, and for any brand. By using the Linkable Networks shopper attribution platform, named MyLinkables, retailers and brands gain faster insights into all consumer promotions linked and redeemed by shoppers in-store or online.
Unlike other purchase verification solutions on the market, MyLinkables provides complete insight into media attribution, including exactly how and when each individual product purchase was completed, and enables verification for all types of purchases. By leveraging innovations in cloud computing and their proprietary data tracking solution, MyLinkables is easily deployed by any retailer or brand. National brands currently deploying promotions on MyLinkables include Unilever, ConAgra Foods, Kellogg’s and Clorox. Premier retailers gaining momentum in bridging their e-commerce and brick-and-mortar omnichannel efforts via MyLinkables include Petco, Saks Fifth Ave, Sephora and SuperValu.
“By leveraging the functionality behind MyLinkables, the entire path to purchase is traceable and we now know when every single purchase has been made, down to the SKU-level – insights that we have never had access to before,” said Evan Anthony, retired VP of corporate marketing, advertising & loyalty and current founder & CEO of EDA Consulting LLC. “Not only can today’s price-conscious shoppers easily track each saving and receipt, we’re able to deliver a seamless experience and understand the value through Linkable’s purchase verification engine.”
“Retailers and brands of all sizes continuously look for cutting-edge ways to provide consumers with a seamless shopping experience regardless of the size or item they are purchasing,” said Tom Burgess, CEO and founder of Linkable Networks. “By leveraging the Linkable Networks shopper attribution platform, retailers and brands are able to automatically measure one-to-one purchase behaviors of retail shoppers and attribute any media channel down to the specific transactions. This enables them to directly measure the impact of their digital media on in-store sales based on actual consumer transactions.”
About Linkable Networks
Since 2011, Linkable
Networks has been nose-down building a scalable platform that
provides brands and retailers the ability to engage, reward and
incentivize their consumers directly and across any channel – online,
mobile and in-store. Linkable Networks pioneered the concept of
card-linked-offers and have taken it to the next level. Both our
self-service and SaaS-based platforms enable the creation of actionable
ads, coupons, offers, promotions, rebates and more that let you
influence and reward consumers no matter where they shop. To learn more,
please visit us on LinkedIn
or @Linkables
on Twitter.
