LONDON--(BUSINESS WIRE)--Technavio has announced the top six leading vendors in their recent fish oil products market in the US report. This research report also lists ten other prominent vendors that are expected to impact the market during the forecast period.
The sale of products containing fish oil has increased significantly owing to its numerous health benefits. Furthermore, consumers worldwide believe that fish oil helps in treating a wide range of ailments including cardiac issues, cancer, diabetes, inflammation, immune disorders, ophthalmic conditions, ulcers, and related concerns.
Competitive vendor landscape
According to the report, the fish oil products market in the US is highly fragmented because of the presence of numerous small and large vendors. The vendors in the market compete on the basis of numerous factors such as price, quality, innovation, service, reputation, distribution, and promotion.
The increasing vendor competition may lead to vendors reducing their product prices, which could negatively affect vendor margins and market growth. Furthermore, any technological advances by any player in the market could render other vendor products obsolete or uneconomical. The current market includes companies of varying sizes, where some of the companies are more specialized than others with respect to particular commodities. Some companies also have larger financial resources than other companies. “All these factors are likely to influence the growth of individual players and the market as a whole during the forecast period,” says, Manjunath Reddy, lead food analyst from Technavio.
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Technavio food and beverage research analysts identify the following key vendors:
Barlean's
The company operates fisheries, farms, and organic seed mills. It offers products like flax oils, flax oil blends, fish oils, omega-7, ideal omega, organic greens, swirls, super seeds, specialty oils, olive leaf, and brevail plant lignan extract. Its products are available in more than 6,000 natural food and health stores across the US. They are also available in Canada and Australia, and across Europe and Asia.
Barlean's has established its presence in the fish oil products market with its offerings that are tested by independent and registered laboratories of the FDA. Precise and reliable analytical testing methods (AOCS, AOAC, and WHO) are routinely used to verify product freshness, purity, and potency.
FMC
It is a specialty company that caters to the agricultural, industrial, and consumer markets. The company operates its businesses in three segments: FMC health and nutrition, FMC agricultural solutions, and FMC lithium. It uses advanced technologies in manufacturing and R&D and offers tailored products and solutions for the markets it serves.
FMC has established its presence in the fish oil products market with its offerings through its subsidiary, Epax which offers concentrated omega-3 fatty acids to some of the retail brands worldwide. It supplies pure ultra-concentrated omega-3 ingredients.
Nordic Naturals
It specializes in omega-3 and omega-6 essential fatty acids and other toxic defense products. Nordic Naturals offers over 150 products in different flavors, concentrations, and delivery forms. It distributes its products in more than 30 countries.
Nordic Naturals has established its presence in the fish oil products market with its offerings which are used to maintain brain and mood; eyes; heart; skin, hair, and nails; fitness; back and joints health; and digestive health. They are also used during pregnancy and lactation and to boost the immune response.
Nutrifynn Caps
The company manufactures private-label nutritional oils, minerals, vitamins, and dietary supplements. It supplies its private-label nutritional supplements to branded companies, retailers, and distributors worldwide.
Nutrifynn Caps has operated in the market as a fish oil manufacturing company. It extracts fish oils with high levels of EPA and DHA from deep sea fish. The company offers an extensive product range including omega-3 fish oil, salmon oil, cod liver oil, tuna oil, and shark liver oil. It also customizes products in accordance with customers' formulation needs.
Omega Protein
The company is a nutritional product company. It develops, produces, and delivers nutritional and dietary supplements and animal feeds. Omega Protein in fish oil products market, markets its proprietary food and dietary ingredients through an integrated marketing program, including public relations, Internet, print, and direct sales to companies that manufacture and market foods, beverages, and dietary supplements in all forms (capsules, tablets, and softgels). Nutegrity produces OmegaActiv, which is marketed as a dietary supplement ingredient.
Wiley's Finest
The company distributes concentrated Wild Alaskan fish oil supplements. It has certification for maintenance of healthy omega-3 fatty acid levels. Wiley's Finest has established its presence in the fish oil products market with its omega-3 product offerings. These products are sold under the brand name Wild Alaskan Fish. They are made from fish caught from the wild waters of Alaska's Bering Sea. The oil is then shipped to its dietary supplement manufacturing plant located in Coshocton, Ohio, US, where it is concentrated and purified into the finest fish oil ingredients. The oil is then encapsulated, bottled, and delivered as an omega-3 supplement.
All product names, brands and trademarks mentioned in this release are the property of their respective owners.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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