NEW YORK--(BUSINESS WIRE)--ad:tech New York 2016, the original industry authority for advertising, marketing and media technology, announced that it will host the launch of SocialVend™, a new company that delivers socially activated vending machines with cutting edge technology, at its show in New York City on November 2 and 3.
The first SocialVend product, the vendmini™, will be in market November 1, in timing with ad:tech’s 20th anniversary, and its signature November 2-3 show at Javits Center in New York City. The presence of exciting companies like SocialVend™ at ad:tech NY 2016 is in keeping with the focus on the new era of innovation, as ad:tech revitalizes its mission to connect marketing’s most creative thinkers with the coolest technologies in the world.
“The debut of this exciting product at ad:tech is so well timed,” said John Durham, General Manager for ad:tech New York. “Our community and ad:tech itself are exploring innovation on every front. We absolutely embrace these sorts of breakthrough consumer experiences.”
How it Works
The vendmini™ is a socially activated vending machine with a small footprint for marketing campaigns, in-store sampling and promotional giveaways. This new experiential approach introduces an entirely new way to interact with consumers. Detecting social actions across channels determined by the brand, the system rewards consumers in return for their social engagement.
“To trigger a vend, our clever little machines prompt users to post to social media with their mobile devices using the brand’s hashtag, as our system constantly scours social networks for uses of the brand’s #tag and matches the posts with the user at the machine, rewarding them with a physical gift for their social action,” said Co-founder Andrew Theodore. “In turn, brand awareness increases to all of that user’s friends, creating immediate, extended brand engagement and building lasting brand affinity.”
To ensure each execution is on brand, the machines can be wrapped in graphics and have a fully customizable software interface. It can be filled with product samples, cosmetics, promotional giveaways, gift cards and the like. In addition, a brand team can run surveys and data-capture generating valuable market research and marketing data.
SocialVend™
The SocialVend™ team will be unveiling the brand new vendmini™ units throughout ad:tech so make sure you come down and send a tweet, take a snap or insta-it to get some goodies!
Use promo code AdTech16 to get 15% of your first SocialVend™ purchase! www.socialvend.com
It’s your last chance to book your tickets to the show. Use promo code: 50SPEAKERNY16 for a special discount!
About SocialVend™
SocialVend™ is the brainchild of London based entrepreneurs Andrew Theodore & Ollie Lynch. And it’s been a long time in the making, the vendmini™ is just the first in a series of exciting new products set to be released throughout 2017.
SocialVend™ is the first company of its kind to be truly focused on enabling both end user brands and agencies to take on social vending in-house removing extortionate rental fees in favor of sales at reasonable price. We see social vending as an inevitable part and key player in the future of field marketing, guerilla marketing, events and experiential campaigns.
About ad:tech
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Several annual events around the world deliver immersive education through keynote speakers, timely topic-driven panels and hands-on workshops as well as showcase the latest products and solutions to help deepen understanding and create new ideas that will drive innovation. Attendees leave ad:tech inspired by what’s new and what’s next, armed with the tools and techniques they need to shift and re-imagine their own businesses. For more information, visit www.ad-tech.com. Follow @adtech on Twitter
About Comexposium
The COMEXPOSIUM Group, one of the world’s leading event organizers, is involved in more than 170 B2C and B2B events across 11 different sectors, including IT, security, digital, high-tech, food, agriculture, fashion, construction, optics and transport. Comexposium hosts more than 3 million visitors and 45,000 exhibitors around the world.
Comexposium operates across 30+ global economic growth zones, such as: Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.
