NEW YORK--(BUSINESS WIRE)--Elizabeth Ariosto, entrepreneur, activist and domestic violence survivor is proud to announce the launch of the Grab Her by the Brain movement.
“As a domestic violence survivor, I’ve dedicated my entire life to advocating for women’s rights, and I am deeply saddened by the way certain members of our society value women in both the workplace and at home,” says, Elizabeth Ariosto, founder, Grab Her by the Brain. “Intentionally provocative in nature, Grab Her by the Brain was designed to serve as a timely metaphor to promote gender equality by using satire to help influence healthy public debate following Mr. Trump’s derogatory remarks about women. Undoubtedly, our slogan is being used to protest his lewd comments and propel the nation to join in demanding cultural change. My hope is that this campaign will bring every woman closer to achieving their greatest potential without the fear of being objectified or disempowered based on their physical appearance, but instead admired for their intelligence.”
Grab Her by the Brain imprinted hats are offered for sale online in the hopes that men and women will wear them proudly, demonstrating support and acknowledging the valuable contributions made by women. The campaign mission is to encourage the nation to make necessary changes today to improve the outlook for generations to come. A percentage of the proceeds will be contributed to charities like Boo2Bullying, a school program designed to combat bullying to allow our children to inherit a more accepting society, flush with greater opportunity.
“The campaign is taking a phrase that has been all over social media in a negative way and using it to create a dialogue towards positivity and equality,” adds Ariosto.
*Grab Her by the Brain is not a political activist organization, and this campaign, although triggered by the comments of a presidential candidate, wishes to remain what it truly is, a women's empowerment initiative.