SAN FRANCISCO & WILMINGTON, N.C.--(BUSINESS WIRE)--W2O Group, a network of complementary, integrated digital, communications and marketing firms, today announced the formation of a new executive development offering. Called Connect, the offering is designed to improve leadership capabilities, specifically communications skills, of C-Suite leaders, subject matter experts and key opinion leaders to ensure organizations remain relevant and resonant in a social/digital reality.
Mike Huckman, W2O Global Practice Leader, Executive Communications, will lead the new offering. He recently joined W2O Group as part of the Pure Communications acquisition and is a respected, award-winning former journalist and a long-time communications advisor to CEOs, senior executives and external experts.
Connect takes a multidisciplinary approach to helping executives improve organizational clarity, both internally and externally. For many CEOs and senior leaders this remains a critical priority for achieving sustained success. The offering is designed to develop and improve the skills and techniques of executives, external thought leaders and subject matter experts so they can assess, navigate and engage more effectively in positioning and propelling their organizations, strategies, programs and brands to advance their strategic decision-making capabilities and more creatively and effectively shape their narrative.
“More than ever, senior leaders are facing myriad challenges and opportunities to improve their organization’s fundamentals and stay relevant,” said Jim Weiss, founder and CEO of W2O Group. “Mike and his team will utilize a deep and essential understanding based on proven methodologies to help executives clarify, motivate and inspire their global teams and external influencers during times of turmoil, change and unpredictability.”
“The key for leaders and other corporate representatives and spokespeople to communicate effectively in today’s world is to focus on articulating messages in a way that all audiences can understand and be inspired to act on,” Huckman said. “Our approach is specifically designed to help them do that and to connect to all stakeholders with much greater impact, clarity and resonance.”
Huckman and team, working with key experts within W2O Group’s Global Brands team, particularly Corporate and Strategy, will prepare executives in all areas of corporate and financial communications for such events as investor roadshows, conference presentations, all-hands meetings, media interviews and engagement with influencers and key opinion leaders. The Connect team will utilize Inception,™ a software-based crisis/issues protocol based on a social/digital-oriented simulation, as an integrated element of this new offering. The protocol tests and catalyzes organizational prowess in mitigating and addressing issues on a real-time basis.
Before joining Pure, Huckman held a senior role at MSL New York. He spent nearly 30 years as a global and local TV news reporter, including 10 years at business cable network CNBC.
For more insight into Mike’s vision, read W2O Group’s blog post.
About W2O Group
Founded and led by Chairman and CEO Jim
Weiss in 2001, W2O Group is an independent, fast-growing network of
complementary marketing and communications firms focused on integrated
business solutions to drive change and growth through "pragmatic
disruption" for the world's leading brands and organizations. W2O Group
firms employ proprietary analytics models, methodologies and approaches
that uncover key insights leading to precise communications strategies
and engagement to deliver business results. W2O Group’s network includes WCG,
Twist
Mktg and BrewLife,
and has a growing footprint of offices in the United States and Europe.
For more information, please visit www.w2ogroup.com.
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