NEW YORK--(BUSINESS WIRE)--SUNRIGHTS INC. has teamed up with Disney XD in the U.S. to telecast the newest animated series of the BEYBLADE franchise, BEYBLADE BURST consisting of 51 half-hour episodes that will premiere in December 2016.
BEYBLADE BURST is the third generation of the global BEYBLADE phenomenon and follows the adventurous story of a group of passionate Bladers who follow their dreams on an unforgettable journey to the top. This new generation of the franchise features themes of real sports, competition and friendship.
BEYBLADE BURST will air on Disney XD and Disney XD digital platforms in the U.S. Disney XD has also acquired BEYBLADE animated content from the first and second generations, which consists of seven seasons and three spin-off series, for a total of 350 episodes.
“We are thrilled to team up with Disney XD and believe its programing and digital strategies make them the ideal network to introduce BEYBLADE BURST to a new generation of fans.” said Kaz Soeda, Managing Director of SUNRIGHTS INC.
Hasbro will launch the exciting new BEYBLADE BURST product line in the U.S. beginning January 2017 featuring a dynamic “burst” feature designed to bring more excitement to the successful battling play pattern. Battling can trigger the spinning tops to burst into pieces, creating suspenseful competitions (burst rates vary). The initial line will consist of customizable BEYBLADE BURST tops with interchangeable components along with a BEYBLADE BURST BEYSTADIUM and BEYBLADE BURST EPIC RIVALS BATTLE SET for fans to engage in head-to-head competitions.
BEYBLADE fans can also train for battle digitally with the BEYBLADE BURST app available in the App Store and Google Play for supported iOS and Android devices. Players can scan their BEYBLADE BURST tops into the BEYBLADE BURST app and interchange the top components in the app to create a customized virtual top that they can use to battle with a friend through local wifi. The BEYBLADE BURST app also includes tournament mode.
SUNRIGHTS INC. manages the distribution of broadcast, non-toy merchandising and promotional rights for BEYBLADE BURST outside of Asia. Learn more on SUNRIGHTS INC.’s website and social channels at www.beyblade.com, Facebook.com/officialbeyblade, Twitter.com/Beyblade_burst and instagram.com/officialbeyblade/.
About SUNRIGHTS INC.
SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more about us at http://sunrights-inc.com.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
