ELLENTON, Fla.--(BUSINESS WIRE)--Ringling Bros. and Barnum & Bailey today launched The Circus Wants The Circus Back campaign in response to the incessant usage of the words “circus” and “clown” during the 2016 U.S. Presidential Election. As part of this campaign, Ringling Bros.® is urging the public to join the cause by sharing this video featuring real circus stars and using the hashtag #TakeBackTheCircus on their social media channels. The Greatest Show On Earth is also inviting everyone to attend a Ringling Bros. show to truly experience the “real circus” or see a “real clown.” Additional content will also be available at www.ringling.com/TakeBackTheCircus or by following @RinglingBros on Facebook, Twitter, Instagram or YouTube between now and Election Day, Tuesday, November 8, 2016.
“Over the past year, the news landscape has been setting the stage for this campaign. Everyone from the media to the public to politicians to even President Barack Obama himself have repeatedly called the 2016 Presidential Election a circus or referred to the candidates as clowns,” noted Ringling Bros. and Barnum & Bailey Presents Out Of This WorldTM Ringmaster Johnathan Lee Iverson. “These comparisons need to stop! We want to #TakeBackTheCircus to where it belongs, to the real circus, the Ringling Bros. and Barnum & Bailey Circus.”
With the launch of this campaign, the 146-year-old circus officially denounces the comparison to the election and the candidates themselves, reminding the public that it is the real circus and The Greatest Show On Earth – that’s not political. In the weeks to come, the campaign will also further come to life with additional videos, social content, in-arena activations, events and more.
“You can do and say silly things or slap on colorful ties and pantsuits all you want, but that does not make you a Ringling Bros. clown,” added Ringling Bros. and Barnum & Bailey Presents Circus XTREME® Boss Clown Taylor Albin. “We take clowning very seriously! We’re part of The Greatest Show on Earth, so trust me, we know a little something about making things great. Circus is what Ringling Bros. knows best, and we would like to cordially invite everyone to take a break from the absurdity and experience the real circus.”
As part of The Circus Wants The Circus Back campaign, Ringling Bros. would like to extend an open VIP invitation to the Presidential Candidates, their staffs and families. This invitation also includes the political media and their families, if they, too, would like to escape the politics, rhetoric and election for a few hours.
For a complete list of tour dates for Ringling Bros. Out Of This World and Circus XTREME through December 2016, and to purchase tickets, please visit the Ringling Bros. website (www.Ringling.com) or download the Ringling Bros. mobile app.
About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live! and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.
