WILMINGTON, Mass. & HILLSBORO, N.H.--(BUSINESS WIRE)--A new survey released today from SYLVANIA Automotive Lighting, the leader in automotive lighting solutions for the automotive aftermarket and original equipment manufacturers (OEMs), found that more than two thirds (70 percent) of drivers are increasingly concerned about driving at night in the U.S.
Conducted online in June 2016 by KRC Research on behalf of SYLVANIA Automotive Lighting, the findings indicate that the majority (62 percent) of approximately 1,000 American motorists surveyed occasionally avoid driving during evening hours due, in part, to the following concerns:
- Difficulty seeing hazards and other drivers (28 percent)
- Discomfort with other vehicles’ headlights and brake lights (26 percent)
- Decreased trust in other drivers‘ abilities at night (25 percent)
“Do you want to see better when driving at night? Most people answer yes but do not know there are choices and don’t act on it if they do know,” said Brian Noble, marketing manager at SYLVANIA Automotive Lighting. “Headlights are an active safety item and the first line of defense on a vehicle, especially during evening hours, when roads are dark and dangerous. If drivers cannot see objects on the road, they cannot react. Every second counts and can make all the difference. If you can see an object sooner, you can make a better decision.”
When it comes to headlight maintenance, the survey found that more than one third (34 percent) of drivers have never changed out their headlights. As a comparison, these motorists have replaced their vehicle’s oil (95 percent) and windshield wipers (87 percent), proving that headlights are an overlooked component during vehicle maintenance. Making matters worse, 63 percent of respondents admitted they would only plan to replace one burned out headlight instead of both at the same time, a common mistake among drivers on the road today.
Noble advises: “Be sure to always swap headlights out in pairs, they are on the same amount of time, and don’t wait until burn out for a replacement. Headlights dim over time, so if you can’t remember the last time they were changed, now is probably a good time to consider a replacement. This in turn will help drivers feel safer and more confident when driving at night.”
The majority (83 percent) of drivers agree that better down road performing headlights are definitely connected to increased vehicle safety, and 63 percent admit changing out their headlights is a very important precautionary measure. Additionally, just under half (47 percent) of drivers would be likely to change to better headlights if they knew it would improve the safety of loved ones and other passengers, yet noticeably more would do the same for their brakes (61 percent) or tires (55 percent).
For premium safety during nighttime driving, the SYLVANIA SilverStar® family of automotive lighting includes a variety of high performance headlights to suit individual needs and driving styles. SYLVANIA SilverStar ULTRA is the farthest downroad headlight in the company’s product suite. It is also designed with a whiter light which improves contrast of items on or near the road. Together, these features enable motorists to see farther down the road, with increased side road and peripheral visibility.
For more information on the SYLVANIA Automotive Lighting survey, or for further details on SYLVANIA SilverStar® headlights, please visit www.sylvania-automotive.com.
Research Methodology
KRC Research conducted this research
via an online survey of 1,017 Americans (reporting on 936 licensed
drivers) from June 20-22, 2016. For complete survey methodologies,
including weighting variables, please contact Jessica Branco at SYLVANIAautomotive@matternow.com.
About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA,
together with OSRAM GbmH, is the world leader in automotive lighting for
original equipment manufacturers (OEMs) and the aftermarket. The
company’s global automotive lighting division has its principal North
American operations in Hillsboro, N.H., with nearly 600 employees. In
addition to TS 16949, this facility has also achieved ISO 9001 and 14001
certifications. Automotive Lighting designs, develops, manufactures and
markets state-of-the-art automotive light sources, including auxiliary,
advanced halogen, LED and high-intensity discharge lighting for
interior, exterior and forward lighting applications. More than 400 lamp
types are produced for cars, trucks, and electronics in facilities
throughout the U.S., Europe, and Asia. Automotive applications for OEMs
are marketed under the OSRAM brand while products for the aftermarket
are sold under the SYLVANIA brand.
OSRAM and SYLVANIA are trademarked.
All other trademarks are those
of their respective owners.
