NEW YORK--(BUSINESS WIRE)--Shiseido Americas Corporation (“Shiseido Americas”), a subsidiary of Tokyo-based, global cosmetics company Shiseido Company, Limited (“Shiseido”), today announced that Jean-Marc Plisson has been tapped to lead the company’s newly-created Beauty Prestige Group in the coming months.
Included in the Beauty Prestige Group will be the Shiseido brand, the group’s various designer fragrance brands, and Laura Mercier. By bringing together these U.S. prestige businesses, the group will be well-positioned to expand Shiseido’s overall footprint in the fast-growing prestige market. NARS and Bare Escentuals, both of which are key pillars of the company’s prestige portfolio, will continue to operate separately.
As President of the Beauty Prestige Group, Mr. Plisson will work collaboratively with the relevant business leaders and their teams to capitalize on growth opportunities while maintaining the unique positioning that is key to each brand’s success. Specifically, his priorities for the group will focus on integrating and growing the Dolce & Gabbana business, taking the Shiseido brand in the U.S. to the next level of success, and defining and implementing a worldwide growth strategy for Laura Mercier. Mr. Plisson will report to Marc Rey, President & CEO, Shiseido Americas.
“I look forward to welcoming Jean-Marc to Shiseido,” said Marc Rey, President & CEO of Shiseido Americas. “He is a standout talent in our industry. His leadership experience and stellar track record at LVMH will be great assets as we continue to grow our presence in the prestige beauty market. It is both an exciting prospect and a proud testament to the strength of Shiseido Americas that such a talented executive has decided to join our group. I couldn’t think of a better addition to our already incredibly strong leadership team."
Mr. Plisson said, “I am honored by the opportunity to lead as President of the Beauty Prestige Group. Shiseido has an outstanding portfolio of unique and beloved prestige brands supported by passionate customers, and we will capture untapped opportunities in the U.S. by leveraging collective resources within the Beauty Prestige Group. Shiseido has an incredible team, and I will be proud to lead the group as we create a more powerful presence in the prestige beauty market.”
Mr. Plisson brings more than 20 years of experience in the luxury cosmetics industry. As Global CEO of Fresh Inc., an LVMH luxury skincare and fragrance brand, he was responsible for driving the brand’s strategy and development on a global scale and transforming Fresh into a #1 skincare brand. Mr. Plisson has held numerous executive roles at LVMH, serving as COO and CFO for a number of LVMH luxury perfume and cosmetic brands, including Dior, Givenchy, Guerlain and Aqua Di Parma.
About Shiseido Company, Limited
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world’s highest standards of quality. Shiseido’s global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and regions. For more information, please visit http://group.shiseido.com/.
