SAN FRANCISCO--(BUSINESS WIRE)--Today Gusto, an all-in-one platform for HR, payroll, and benefits, launched a comedic brand campaign that brings to life the realities of being a modern HR professional, with a series of short videos and out-of-home billboards starring actress and comedian Kristen Schaal.
“I loved capturing how indispensable HR people are to anyone who has ever worked in an office,” said Kristen Schaal. “This is for all the tireless HR people out there who’ve felt their amazingly thoughtful and often thankless work goes unnoticed. Well I see you, Gusto sees you, and we absolutely love you. In a work-appropriate way, of course.”
Gusto is now serving over 40,000 companies nationwide. To gather inspiration for the campaign, Gusto conducted focus groups and surveyed hundreds of HR administrators from across the country to understand what they like and dislike about their jobs, and how they wish their day-to-day responsibilities could change.
“As we listened to everything HR admins do for their office, we realized they are truly the CEOs at work – the ‘Chief Everything Officers.’ The inspiration for the campaign was an HR person who juggles it all and does just about everything at the office, including watering the office plants and organizing birthday parties. You’ll see elements of our research reflected in these videos,” said Josh Reeves, CEO and co-founder of Gusto.
Gusto partnered with Erich & Kallman, a new San Francisco based creative agency founded by veteran creative director Eric Kallman and Steven Erich, the former president of Crispin Porter + Bogusky.
“We were thrilled to partner with Gusto to bring this concept to life. We felt Kristen was the perfect person to represent the modern HR person for our campaign. She’s warm, approachable, and naturally exudes the energy of someone who does everything without skipping a beat,” said Eric Kallman, co-founder and creative director of Erich & Kallman.
The videos can be viewed on gusto.com and will run digitally across YouTube and Facebook. In addition to showcasing the campaign on select billboards in the Bay Area, Gusto also created a digital extension of the campaign with an interactive quiz where HR people can discover what their job title should actually be: gusto.com/quiz. The campaign follows the company's recent launch of its all-in-one People Platform, which enables Gusto’s 40,000 small business customers to centralize their HR tasks and delight employees with new features like long-term (401k) and short term saving options.
About Gusto
Gusto’s mission is to create a world where work empowers a better life. By making complicated, impersonal business tasks simple and personal, Gusto is reimagining HR, payroll, and benefits for over 40,000 companies nationwide. Gusto has offices in San Francisco and Denver and the company’s investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, as well as the founders of Instagram, Stripe, Nest, PayPal, Yelp, Dropbox, and Eventbrite, among others.