NEW YORK--(BUSINESS WIRE)--Perfect Corp. and Ardell have announced the launch of a chilling collection of eight Halloween makeup looks available for virtual try on through the market-leading augmented reality YouCam Makeup app. Each look features a pair of coveted Ardell Lashes which users can instantly purchase after testing out the look. Together the brands integrated eCommerce functionality and how-to video tutorials within the YouCam Makeup to help users recreate these exclusive Halloween looks at home and instantly share Halloween inspiration within the embedded Beauty Circle social community. The eight spooky looks are inspired by the hottest pop-culture costumes and trends including Harley, Rainbow Goth, and Skull Mermaid.
“Halloween is one of the most exciting times of year to be a beauty lover,” said Alice H. Chang, CEO of Perfect Corp. “Costume makeup empowers fans around the world to experiment with excitingly extravagant looks and trends, including the artful lash collections from our partners at Ardell Lashes.”
”With interest in lashes spiking at Halloween, this is a great opportunity to reach new users in a fun and engaging way. There’s no easier way to instantly try on a variety of Ardell lashes – along with some great costume makeup looks – and see the immediate impact lashes can make,” said Marwan Zreik, Vice President of Marketing for Ardell Lashes.
The Halloween fun continues across social media, where YouCam Apps and Ardell Lashes will co-host a virtual Halloween party held on Beauty Circle and Instagram, inviting fans to submit their scariest YouCam Makeup beauty look or YouCam Fun animated filter with the hashtag #YouCamBoo, for a chance to win a collection of Ardell beauty products valued at $500. Visit Beauty Circle for complete rules and browse contest entries to get inspired for Halloween beauty look.
Follow @YouCamApps on Facebook, Instagram, Twitter and Snapchat to join in the conversation.
App Availability
YouCam
Makeup is available for free on the App
Store and Google
Play.
The Beauty
Circle app is available for free on the App
Store and Google
Play. To access the web version of Beauty Circle, visit http://www.beautycircle.com/
About Perfect Corp.
With over 300 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
About Ardell®
Founded in 1971, Ardell® has quickly become the leader in easy-to-use, premium quality faux eyelashes, brow cosmetics and accessories. Favored by celebrities and makeup artists and beloved by women worldwide, Ardell® remains true to its mission in wanting to give women a way to have beautiful, unforgettable eyes. Ardell® is a division of American International Industries. For more information, visit www.ardelllashes.com. Follow Ardell® on Facebook (@Ardell-Lashes), Instagram (@Ardell_Lashes) and Twitter (@Ardell_Lashes).
