SEATTLE--(BUSINESS WIRE)--Global analytics and insights provider Blueocean Market Intelligence has been recognized as a winner of the Direct Marketing Association's (DMA) 2016 Innovation Awards. The Innovation Awards celebrate game-changing technologies and platforms advancing the capabilities of the marketing industry.
In the category of loyalty, Blueocean Market Intelligence was recognized for Persona, a technology which encompasses digital research, B2B profiling and predictive lead scoring for sales teams.
Historically, segmentation and profiling exercises for market research and B2B marketing have been done on the basis of past behavior and demographic and firmographic data. Persona allows enterprises and research houses to move away from what people have done to how they think. With the avalanche of information being left across in the wake of online behavior, existing tools do not make use of comprehensive sources of data, and Persona fills this gap. It marries data from online and offline sources to create a 360-degree view of each prospect, applies advanced analytical algorithms and generates actionable intelligence.
“We are honored to have received this recognition. Persona challenges conventional thinking around customer segmentation and delivers a more complete, 360-degree view that allows companies to make better data-driven decisions and drive sales,” says Anees Merchant, senior vice president of Blueocean Market Intelligence.
Blueocean Market Intelligence will be presented with the award at &THEN, DMA’s live conference in Los Angeles on Sunday, October 16th. &THEN, the reinvented DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed.
To learn more about Blueocean Market Intelligence and Persona, please visit www.blueoceanmi.com.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multidisciplinary approach that enables sound, data-driven business decisions.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services and Borderless Access Panels) that includes more than 1,200 professionals serving the world’s largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India. To learn more, visit www.blueoceanmi.com.
