NEW YORK CITY--(BUSINESS WIRE)--Knotch, the leading, independent provider of real-time intelligence on branded content, announced the winners and runners-up of its second annual Knotch Supernormal Awards. Recognizing the top branded content campaigns of the last year, the Knotch Supernormal Awards were given out at a reception on Sept. 28 during Advertising Week 2016. The winners were recognized for their ability to create truly unique campaigns that felt “beyond native” to the platform and to the consumer experience.
The Supernormal Awards winners and runners-up included:
Teen Non-Video
- Winner: The Z List: 29 Teens Changing Fashion by R29, Hollister and iProspect
- Runner Up: TRUTH Catmageddon by Truth, Assembly and Kotaku (Gawker Media Group)
Teen Video
- Winner: #ActuallySheCan Film Series by Allergan and Tribeca Studios
- Runner Up: We Know Your Acne. We Just Don't Know You by Clearasil (RB) and Droga5
Gen Y Non-Video
- Winner: Here’s How New York’s Coolest Model Gets Summer Party-Ready by Coach, Vogue and OMD
- Runner Up: Joy of Sport by PowerBar and VSCO
- Runner Up: MOFAD Lab by Eater, Infiniti and Vox Creative
Gen Y Video
- Winner: Why Being a Manly Man is Overrated by Elite Daily and Stoli Vodka
- Runner Up: Dads Read Texts Their Daughters Sent To Their Boyfriends by Elite Daily and T-Mobile
- Runner Up: How To Successfully Adult Over The Weekend by Elite Daily and Kaiser Permanente
Grown Ups Non-Video
- Winner: Supermarket Survival Guide by PureWow, Assembly and Perdue
- Runner Up: Travel Through 129 Years of Automotive Innovation by Mercedes-Benz, Merkley + Partners, Razorfish and Quartz
- Runner Up: MoneyMind by Slate Group and Prudential
Grown Ups Video
- Winner: Give the Gift of Home by AirWick, Droga5 and YouTube
- Runner Up: The Dignity Project by LittleThings, TD Bank and Tierney
- Runner Up: Real Strength Highlight Reels by Dove Men + Care, Edelman, VaynerMedia and Mindshare
Supernatural Non-Video
- Winner: Cocainenomics by WSJ Studios, Netflix and MEC Digital
- Runner Up: Damien Premium Takeover by New York Post, A&E, Horizon Media and TVGla
- Runner Up: The Message by GE, Panoply and The Grid (BBDO & Giant Spoon)
Supernatural Video
- Winner: What if Bears Killed One in Five People? by ItsOnUs.org, Electus Digital and CollegeHumor
- Runner Up: Age of Wisdom by Upworthy and TD Ameritrade
- Runner Up: The Dignity Project by LittleThings, TD Bank and Tierney
“It was thrilling to see the quality and diversity of the work submitted for this year’s Supernormal Awards. We had over one hundred submissions for eight award categories this year. Both our panel of judges and our team were impressed by the amount of work that was dedicated to each submission,” said Anda Gansca, CEO and Founder of Knotch. “When we started the awards, the category was still shunned by the industry and we wanted to provide an outlet to celebrate the creativity behind the work we touch and measure every day. As branded content continues to evolve into becoming an integral part of the marketing mix, we are excited to be a part of understanding and celebrating its impact. We’re already looking forward to next year.”
About Knotch
Knotch
is the leading, independent provider of real-time intelligence on
digital marketing. The Knotch Intelligence Suite for Brands allows
marketers to have a real-time, comparative view that they can trust into
their own digital marketing efforts as well as their competitors and
partners. For more information, please visit http://knotch.com
