NEW YORK--(BUSINESS WIRE)--ViableMkts, a strategic advisory firm founded by former Goldman Sachs executive Chris White, has announced the addition of three new fixed income market veterans to its team of advisors. Since being launched in November of 2015, ViableMkts has been retained by major buy-side and sell-side fixed income institutions and currently is in partnership with the Bond Dealers of America to support their 40 member dealers with the development of their respective technology strategies for taxable fixed income market making.
The new members of the ViableMkts team include Anna Shtromberg, a corporate bond trader with over 13 years of experience, Michael Koegler, a senior executive with over 25 years of fixed income experience, who was recently the Head of Marketing and Strategy at Javelin Capital Markets, and Ruby Saleh, former sales manager from Algomi. The firm now has 10 principal advisors who provide expert guidance on market structure and financial technology across all major fixed income products.
“Innovating in any market is difficult, but it is especially challenging in fixed income,” said Chris White, CEO of ViableMkts. “In the past year we have helped numerous fixed income institutions start their innovation process by helping identify their priorities, evaluate vendor solutions and design tailored applications. It takes time and careful planning, but we are proud to see our clients achieve positive, tangible results from working with us.”
“It is a priority for the Bond Dealers of America to provide our members with best-in-class information and guidance on the key issues that impact fixed income market making,” added John Vahey, Director of Federal Policy at the Bond Dealers of America. “By partnering with ViableMkts, we are able to expand our support to include customized, expert advice on how to optimize fixed income market making performance through the proper application of technology.”
In addition to strategic guidance, ViableMkts also offers education services including a full-day seminar on market structure. “For many market participants, education and information on market structure is invaluable,” continued Chris White. “The first step to developing the right strategy for your business is understanding how market systems and technology work together.”
Profound structural changes in global fixed income markets have been the catalyst for rapid technology development. Since 2009, the cost of capital has skyrocketed due to regulation, favorable central bank policy has fueled the doubling of the credit market to $9 trillion and over 50 new fixed income electronic trading platforms and workflow applications have been introduced. Many buy-side and sell-side institutions are focused on leveraging technology-driven solutions to navigate the new market landscape and improve business performance.
About ViableMkts:
ViableMkts is a strategic advisory firm that provides business analysis, research and guidance to institutions who are focused on successfully adapting to the new fixed income market environment. The firm specializes in financial technology and is comprised of an unparalleled team of proven innovators with an extensive track record of building and delivering financial market solutions. The Principals are former leaders at investment banks, trading platforms, exchanges and technology vendors that cover the gamut of credit, rates, swaps and FX.
ViableMkts helps:
- Sell-side dealers leverage technology to increase inventory velocity, improve sales performance, reduce development time and improve delivery.
- Buy-side asset managers improve access to liquidity, enhance ability to make and distribute prices and maintain trading compliance while reducing transaction costs.
- Platforms accelerate validated learning through vetting product concepts, enhancing product design and refining strategy to improve execution.
