GLENDALE, Calif.--(BUSINESS WIRE)--NESTLÉ BUTTERFINGER debuts a devilishly delicious treat this fall with the NEW BUTTERFINGER® Peanut Butter Cups Molded Skulls, a #BolderThanBoo addition to the candy aisle this Halloween season. Hitting store shelves for the first time this fall, the BUTTERFINGER Peanut Butter Cups Skulls take on the terror-ific new molded skull shape, with a crispety, crunchety burst of bold peanut buttery flavor and smooth milk chocolate coating.
Available at retailers nationwide, BUTTERFINGER Peanut Butter Cups Skulls will be available in snackable singles (MSRP: $0.99) or sharable 2-packs (MSRP: $1.99), featuring graveyard-inspired packaging that’s perfectly suited for spooktacular candy dishes, trick or treat bounty and All Hallows’ Eve festivities.
“Candy is the hallmark of Halloween and we’re happy to give trick-or-treaters and party-throwers all over the country an indulgent treat that not only delivers on the BUTTERFINGER taste they love but also looks great for the festive season,” said Deep Silver, Seasonal Marketing Manager, Nestlé USA Confections & Global Foods. “This fall, BUTTERFINGER is providing consumers with bold and innovative treats that will surprise and delight families and friends throughout the season.”
In celebration of the changing seasons, BUTTERFINGER is also debuting the NEW BUTTERFINGER Peanut Butter Cup Minis (10.5oz/MSRP $3.99), a poppable treat wrapped in festive orange and gold foil in an easy-to-share bag. These limited edition, hard to resist minis with no artificial flavors or colors, are ideal for quick and tasty snacking, seasonal décor, and make the perfect crispety crunchety addition to any recipe.
To help consumers cast a successful spell in the kitchen this Halloween, the brand partnered with Evette Rios, host of Recipe Rehab, to create two shriek-tacular recipes featuring the new BUTTERFINGER treats. Recipes for the BUTTERFINGER Spooky Skull Dirt Graveyard and BUTTERFINGER Peanut Butter Cup Mini Spiders, along with Evette’s festive DIY décor ideas can be found on the BUTTERFINGER Pinterest page.
For more recipe inspiration and to see what other chilling thrills BUTTERFINGER is up to this season, follow BUTTERFINGER and #BolderThanBoo on Facebook, Twitter, Instagram and Pinterest.
About BUTTERFINGER: BUTTERFINGER is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a BUTTERFINGER. Keep up with the latest news about BUTTERFINGER at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/Butterfinger. In 2013, BUTTERFINGER marked its “90ish” anniversary, as the candy bar originally invented by Chicago’s Curtiss Candy Company was believed to have been promoted as early as 1923 (before it ultimately was sold to Nestlé in 1990).
About Nestlé USA
Named one of “The World’s Most Admired Food
Companies” in Fortune magazine for nineteen consecutive years,
Nestlé provides quality brands that bring flavor to life every day. From
nutritious meals with LEAN CUISINE® to baking traditions with
NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious,
convenient, and nutritious food and beverages that make good living
possible. That’s what “Nestlé. Good Food, Good Life” is all about.
Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé
S.A. in Vevey, Switzerland — the world’s largest food company with a
commitment to Nutrition, Health & Wellness — with 2015 sales of $92
billion. For product news and information, visit Nestleusa.com
or Facebook.com/NestleUSA.
*Added colors from natural sources
